Market & Category Understanding
Build and grow your brand through a deep understanding of the market and category you operate in, with Kantar insights.
Client results
Featured solutions
Understand customers better, in order to find opportunities for growth and effectively target the most valuable segments.
Our continuous information stream lets you put purchase and usage behaviour at the heart of your decision-making process.
Understand who is doing what, where, when and why, in the context of a category and its adjacencies. Uncover disruptive trends with insights from social media.
Latest Brand Footprint rankings
The 2020 report shows more than 40 FMCG brands have been chosen by consumers over 1 billion times.
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