Market & Category Understanding

Build and grow your brand through a deep understanding of the market and category you operate in, with Kantar insights.
market understanding
Benefits
01

Identify unmet needs and opportunities for growth

Understand the functional, identity and emotional needs in your market and how best to access them.
02

Access deep insights from consumer panels

We track more than 450,000 consumers worldwide who tell us about their household’s shopping decisions.
03

Get smart with segmentation

Identify and effectively target the most valuable segments, and find new opportunities for growth.
04

Measure, benchmark and optimise

Keep track of your progress with Kantar insights around market trends, competitor activity and marketing effectiveness.

Client results

Couple drinking

Reversing declining market share for an alcohol brand

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Featured solutions
Market Segmentation Analysis
Understand customers better, in order to find opportunities for growth and effectively target the most valuable segments.
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Consumer Panels
Our continuous information stream lets you put purchase and usage behaviour at the heart of your decision-making process.
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Social Landscape
Understand who is doing what, where, when and why, in the context of a category and its adjacencies. Uncover disruptive trends with insights from social media analytics.
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Additional solutions
Bespoke Research
Optimise Brand Positioning
GIB
Global Issues Barometer
New study shows how people around the world are feeling and responding to the multiple threats they face today.
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GFP

Latest Brand Footprint rankings

The Brand Footprint ranking reveals how consumers around the world today are buying FMCG brands.
Find out more

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