Consumer Panels

Our continuous information stream lets you put purchase and usage behaviour at the heart of your decision-making process.

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A successful brand strategy starts with an accurate knowledge of consumers and their habits. We track more than 450,000 consumers worldwide who provide us with invaluable information on their household’s shopping decisions.

Rather than rely on memory to recall their purchases, these are recorded as part of their routine: every purchase, in every store, at any time, and on a continuous basis. We use this wealth of information to deliver insights on what consumers really do... which is often quite different to what they say they do.

Key features

Consumer insights for growth

Find new shoppers and broaden your shopper base. Engage existing shoppers and build consumer loyalty.

The bigger picture

Anticipate trends before your competition, and transform threats into opportunities.

Measurement & optimisation

Use our insights to maximise point-of-sale effectiveness, and improve your performance via benchmarking and scorecards.

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We monitor FMCG purchases and trends across all retail channels, through the biggest consumer panels globally.