MONITOR: Consumer Trends & Motivations
Develop more strategic communication and innovations through in-depth insights on evolving consumer attitudes and trends.
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Make more confident business decisions with MONITOR’s ongoing syndicated insights and trends analysis. Get a deep, data-backed perspectives on what people value, how they live, and what will motivate them in the future marketplace.
Understanding the big picture
With an unparalleled database, MONITOR enables a big-picture view of consumers and the trends shaping the marketplace.
Global and local insights
Our Global, U.S. and Canada MONITORs enable both global comparisons and in-depth tactical decision making.
Answers on demand
MONITOR’s consumer experts are an extension of your insights team, helping to connect the dots when you need it most.
Proprietary data tools that connect human-centric insights to your database to inform decisions, strategy and messaging.
Connect what shoppers think with what they really do, by combining panellist interviews and our best-in-class purchase data.