Consumer Goods Panel

We monitor FMCG purchases and trends across all retail channels, through the biggest consumer panels globally.

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By constantly monitoring the market for food, beverages and household products, we offer accurate benchmarks showing how brands and retailers are performing based on key measures. Our dedicated consumer experts use those measures to deliver actionable FMCG insights.

Key features

Accurate benchmarks

See how you compare to competitors on measures like sales, purchase occasions, penetration, loyalty and more.

Dedicated consumer experts

Get actionable insights to shape and support your marketing and communication strategies and your trade opportunities.

Accurate understanding of hard-to-reach markets

Specialist panels in impulse products, beverages, baby care or pet food are also available in much of our global network.


Kantar’s Worldpanel UK and Ireland operational systems are ‘ISO 9001: Quality Management Systems’ certified by Marketing Quality Assurance Ltd (MQA)


Grocery Market Share Data Visualisation

See what is happening to the grocery market in your region.
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