Food & Beverages Usage Panel
Understand how, when, where and why consumers are consuming types of food and beverage, to make good marketing decisions.
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Only if you understand how your product is used will you truly understand how to market to consumers. Our unique usage occasion-based panel tracks over 3 million records: every snack, beverage and meal consumed at home, 52 weeks a year. And, thanks to our purchase panels, you can see the direct link between usage and shopper behaviour.
Deep insights and occasion detail
Understand the context and the needs that drive consumer decisions. Get granular data to make strategic decisions.
30+ years’ experience and expertise
Consumption occasions collected continuously over the same people allow us to uncover changes on behaviour.
Full “share of stomach” data for each occasion
Uncover insights about your competitive set and identify new territories to expand category and brand consumption.
Understand the “why behind the buy”. Find more shoppers, and be chosen more often, to unlock sustainable growth.
Purchase and consumer panels for personal care products, cosmetics and treatments.
Understand how consumers buy fashion, footwear and accessories, to build marketing plans, inform range and drive growth.