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As consumers are shopping in multiple channels on multiple occasions, you must understand these shoppers and these occasions in order to tap into them. At the same time, smaller, niche, often more agile brands are fragmenting categories and channels. Worldpanel Plus combines smartphone collection with social recruitment, gamification and AI, enabling much bigger sample sizes and the opportunity to better understand shopper choices.
Insights based on real consumer behaviour
Make decisions for your brand, store or category based on actual shopper behaviour, from any type of store or channel.
Asking shoppers about what they've just purchased
Discover the motivations behind shopper choices at the point they are making them, with receipt-triggered surveys.
Big samples for greater confidence
Real samples of thousands of shoppers will ensure confidence and trust in the choices you make.