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Track consumer behaviour to identify gaps and opportunities for both you and your customers. Understand shopper profiles and shopping missions for both category and brands, comparing online and offline behaviour.
Driving incremental sales
Ensure ecommerce drives incremental sales and win with the connected shopper.
Understanding shopper behaviour
How many shoppers shop online? How much do they spend? Is your category under or over-traded?
What is your online share of market vs offline? Which retailers are top across bricks, pureplay ecommerce and marketplace?