Promotion Effectiveness
Develop and optimise shopper-centric promotional plans that deliver incremental growth.

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Overview

Promotions play a significant part in brands' purchases, as one in every five dollars globally is spent on promoted goods.

Understand how shoppers respond to promotions and price changes, and how these reactions impact on sales.

Key features

Understanding short and long-term uplift

View promotion levels by market, sector, category and type, and see the impact on brand and retailers' incremental volume.

Analysing promotional spikes

Measure the size of the spike, the volume sold by the deal, and most importantly the quality of the spike.

Maximising incrementality

Did a promotion actually bring in shoppers? Consuming more volume, more quickly? How much of that came from competitors?

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