Want to learn more?
We help retailers understand how their offer matches shoppers’ needs, so they can maximise store attractiveness. This includes the ability to fulfil every shopping mission, from big stock-up trips to small baskets for immediate consumption.
Where to invest
Identify which baskets offer your brand and your category the biggest opportunity.
Engage in conversations with retailers, taking into account the specificity of their own shopper missions.
What else do shopper buy when purchasing your brand or category? Discover who are you really competing with.