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Touchpoint Optimisation, a Brand Plus™ Analytics solution, helps pinpoints specific and more effective ways to engage with healthcare providers. It assesses the impact that touchpoints have on prescription share and brand equity. Analyse your multichannel communication activities and tailor strategies to maximise value and impact.
Touchpoint assessment and benchmarking
Determine the reach and impact of your touchpoints, and how your brand is performing in comparison to competitors.
Improved touchpoint performance
Identify which touchpoints improve your brand image or emotional positioning at each stage of the patient journey.
Optimised marketing spend
Uncover which investments yield the best returns and identify potential tactics for optimising marketing spend.