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The decisions physicians make are influenced by social, cultural and environmental factors. We provide the insight needed to understand physicians' worldviews and explain their behaviours, as well as the guidance to activate these findings into a meaningful marketing strategy.
Benefit from the collective expertise of Kantar
You are supported by agile teams with extensive knowledge of ethnography, behaviour change, cultural immersion and more.
Comprehensive frameworks, vivid insights
We evaluate behaviour using multiple methods to connect what people say with what they do and how they feel.
Behavioural science is integral to our research
We evaluate multiple factors influencing behaviour to identify levers for change.