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Strategically track brand health through treatment paradigm and positioning, and better understand the drivers and impact on prescription and future market dynamics.
Track brand health
Receive cross-sectional and longitudinal disease specific Rx data. Monitor patient share and brand positioning in different treatment lines.
Evaluate physician's perceptions of brands
Understand the impact of marketing, access and customer experiences on prescription share and future market dynamics.
Analyse real-world data through a consistent source to develop a cohesive and sustainable strategic vision.