Patient Opportunity Potential
Evaluate commercial opportunities by diagnosing new patients, switching patients from current treatments or growing markets.

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Overview

Discover patient opportunities across and within markets using the largest global patient-reported database. With Patient Opportunity Potential you can rapidly evaluate diagnosis, switch and market growth potential via on-demand, web based dashboards.

Key features

Diagnosis Potential

Find and quantify countries with the largest opportunity to get more patients diagnosed, and profile patient segments.

Switch Potential

Quantify opportunities to switch patients to your therapy by profiling dissatisfied patients and their characteristics.

Market Growth Potential

Profile symptomatic but undiagnosed adults and their attitudes toward health to establish or grow markets.

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