Innovation Measurement
To understand the value of innovation, you need to understand its category impact, by measuring incrementality.

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Overview

Sales figures are naturally used for evaluating innovation performance, but how many new products actually succeed in attracting new shoppers to the brand? And how many encourage shoppers to buy more, rather than cannibalising other products within the brand portfolio?

Key features

A better measurement of innovation success

Find ROI and incremental sales. Compare a product’s performance to our “success benchmarks” across categories and markets.

Improved innovation and marketing

Better predict your launch’s performance, maximise adoption and negotiate better shelf positions with retailers.

Lengthy experience and deep expertise

We have helped many brands worldwide to launch successful products and maximise their innovation return-on-investment.

Related solutions
Get the right innovation idea from the start, to drive incremental growth for your business and your brand.
Futures Thinking provides a wide-angle view of the marketplace, helping you reimagine possibilities and unlock growth.