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Our validated Concept eValuate suite helps you identify winning concepts with double the accuracy of traditional approaches. It helps you screen, optimise and nurture your concepts at every step of the journey. We identify the incremental growth for your portfolio and the impact on your brand equity.
With proven links to sales, our approach doubles the accuracy of identifying concepts that will drive top-line growth.
Reliable, actionable direction
We have a global network of over 1,000 innovation experts, and insights from testing over 10,000 products a year.
We constantly innovate to reflect consumer reality, combing the latest Type 1 thinking and virtual reality technology.
Concept eValuate in context reflects the purchase experience, by simulating the choices people make with a realistic competitive environment to predict true in-market potential.
IdeaStock uses the principles of crowdfunding to get close to real-life choices and identify the true potential of innovative ideas.