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Identify the best opportunities that are grounded in real consumer needs and tensions. Test and optimise those ideas quickly and iteratively to increase their appeal and make sure they align with your brand. Accelerate speed to market with the confidence you have the right ideas and opportunities.
Compelling human insight
Great innovation starts with a clear human need. Our observation-based approach gets to the heart of needs and tensions.
Ideas that resonate
Understand how people respond to your ideas by gathering intuitive reactions as well as direct feedback.
Know how to improve your ideas for the right audiences – mass or niche.
IdeaStock uses the principles of crowdfunding to get close to real-life choices and identify the true potential of innovative ideas. It accurately estimates the scale of opportunity and informs you how to succeed. It provides recommendations on the right audience, communication hooks and areas to strengthen for a successful launch. With results available in as little as a week, you can test multiple ideas simultaneously.
Shortlist ideas with the most potential at scale. Idea eValuate identifies the best ideas and shows you how to improve them and get ready for concept development by measuring implicit and explicit responses to get closer to the reality of purchase behaviour. Research ideas in any format: text, picture, packs logos, ads, social posts. Power your innovation journey with a learn, test and learn philosophy.
We address the following questions:
- Which ideas have the strongest appeal to most people?
- How well do people understand and respond to ideas?
- What are the intuitive strengths of my proposition?
- How can I maximise the idea’s potential?
Innovation and product development on Kantar Marketplace