Idea Development & Screening
Test and optimise ideas quickly and iteratively to find the opportunities that will have the greatest impact.

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Overview

Identify the best opportunities that are grounded in real consumer needs and tensions. Test and optimise those ideas quickly and iteratively to increase their appeal and make sure they align with your brand. Accelerate speed to market with the confidence you have the right ideas and opportunities.

Key features

Compelling human insight

Great innovation starts with a clear human need. Our observation-based approach gets to the heart of needs and tensions.

Ideas that resonate

Understand how people respond to your ideas by gathering intuitive reactions as well as direct feedback.

Actionable direction

Know how to improve your ideas for the right audiences – mass or niche.

More information

IdeaStock uses the principles of crowdfunding to get close to real-life choices and identify the true potential of innovative ideas. It accurately estimates the scale of opportunity and informs you how  to succeed. It provides recommendations on the right audience, communication hooks and areas to strengthen for a successful launch. With results available in as little as a week, you can test multiple ideas simultaneously.

Shortlist ideas with the most potential at scale. Idea eValuate identifies the best ideas and shows you how to improve them and get ready for concept development by measuring implicit and explicit responses to get closer to the reality of purchase behaviour. Research ideas in any format: text, picture, packs logos, ads, social posts. Power your innovation journey with a learn, test and learn philosophy.

We address the following questions:

  • Which ideas have the strongest appeal to most people?
  • How well do people understand and respond to ideas?
  • What are the intuitive strengths of my proposition?
  • How can I maximise the idea’s potential?
Identify concepts with the most potential, and know how to optimise them to maximise growth. With an extensive benchmarking database of over 100,000 concepts and predictive measures, Concept eValuate is proven to improve innovation success rates by 50%. Available on Kantar Marketplace, you can get results in as few as 24 hours.
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Innovation and product development on Kantar Marketplace 

Propel business growth with agile consumer feedback solutions built for every phase of the innovation and product development lifecycle.
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