Product Development & Testing

New products fail at an alarming rate. To drive success you need fast, reliable insight throughout the product development cycle.


We help you create and launch exceptional products that meet consumer needs and preferences with ProductEvaluate. We evaluate emotional and functional performance in real-home contexts, and uniquely harness the world’s largest online review and ratings community.

Through standardised questionnaires and automated analysis and live reporting, it evaluates products in half the time and cost of traditional studies.


Key features

Engaged respondents

Get quality feedback from consumers, with video experiences and user ratings to help maximise your products’ potential.

Close to reality

We reflect actual experiences, testing products in real contexts with Home Tester Club’s 2 million+ members globally.

Fast, actionable insights

Get immediate survey results in a live interactive dashboard, and an optional report 24 hours after the final interview.

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Connected innovation
Connected Innovation
A guide to innovating differently. We’ve combined the latest thinking from Kantar’s innovation experts with data-driven insights and case studies from successful brands to answer some of your innovation challenges.
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Rethinking product testing: a focus on learning

Read our brochure to learn how we apply our ProductEvaluate solution with the Home Tester Club community of over 3.5 million consumers.
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