Survey-based Activation Segments
Convert brand insights into digital audiences. Connect brand strategy to targeted advertising delivery.

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Overview

Tapping into the connected consumer, you can integrate new and existing data to build robust, enriched profiles. Once those segments are defined, activate your research and use these profiles in media targeting, extending the value of your survey research and creating incremental revenue opportunities.

Key features

Accurate and efficient

Pinpoint specific target segments at scale through advanced modelling and activate these to deliver online ads.

Targeting profiles at scale

Account for key attitudes like brand perception and brand predisposition while targeting at scale.

Optimising campaigns and strategy

Understand how to refine advertising and targeting strategies to an extended group of consumers on an ongoing basis.

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