Survey-based Audience Validation
Comprehensive data quality assessments and authenticated audience samples based on people's stated behaviours.
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Kantar Audience Validation measures the accuracy of selected audience segments. Through the Kantar Profiles Network, we survey whether a person is actually in the audience that is being targeted. Confirm the quality of your audiences, and optimise your targeting data spend.
Audiences can be sourced from various platforms, including LiveRamp, Zipline and Oracle Data Cloud.
What is the actual profile make-up of your segments? And which data providers have the highest quality audiences?
Maximise ROI on your audience data purchases, and ensure you are targeting the right profiles, always.
Convert brand insights into digital audiences. Connect brand strategy to targeted advertising delivery.
Using third-party data, we can make today’s surveys mobile, enjoyable and engaging... while still digging deeper.
Enhance your datasets and boost the value of research investments by connecting real people profiles to other sources.