Cognitive Segmentation

Demographics don't differentiate how people think or act. Understand your audience fully with our smart profiling tool.

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To truly tap into people's motivations and emotions, you need to understand them. You need to understand their attitudes to risk, control, community and power – factors which all influence how they respond to stimulus. Our profiler allows you to understand these factors, so you can optimise your programmes for greater impact.

Key features

Insight beyond System 1 and 2

A person interprets information based on their thinking style. Understand this to maximise your ability to influence.

Extensive scientific research

Kantar has reviewed hundreds of academic profiling instruments to identify the factors that truly discriminate.

Adapted for actionability

Academic profiles are challenging to administer and analyse at scale. Our approach can be implemented across sectors and regions.