Brand Inclusion Index
Overview
Brand Inclusion Index focuses on people’s perception of a brand’s diversity, equity, and inclusion – what consumers see, feel, think, and how they consider the brand as a result.
This first-ever Index gives a voice to people who tend to be excluded by brands. To evaluate inclusion, we over-represent the under-represented, focusing on under-represented or mis-represented populations. Our 2024 edition covers 648 brands in 18 countries across 28 different categories.
This solution also comprises a ranking of inclusive brands, as well as a diagnostic tool at the category level. Brands are assessed by respondents on different dimensions – brave brand DEI strategy, diversity, equity, and inclusion – from the absence of negative actions, to the presence of positive initiatives.
Key features
Understand under-represented groups
Understand what people’s expectations are in terms of diversity, equity and inclusion. Specially the expectations of those who tend to be excluded.
Learn from brands leading on inclusion
Assess how specific brands are perceived on DEI. And understand industry benchmarks in inclusive marketing.
Close your inclusion gaps
Close your inclusion gaps by identifying populations your brand needs to focus on and identify areas of strength to communicate and celebrate.