Improving market penetration in Australia for Jarrah and Ovaltine
How Brand Equity Evaluation on Kantar Marketplace helped identify ways to acquire more customers by positively changing customer perceptions.
“The speed of Brand Equity Evaluation was extremely impressive, especially from fieldwork closing to results being available. The extended team are so pleased to finally have robust data for these brands.’’
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Brands with strong equity are destined to grow. Knowing your equity and how to build it is the foundation for success.