Paris’s Ile-de-France hospital emergency services are overcrowded, which puts huge pressure on service providers. Alternative treatment solutions are often available but are insufficiently accessed by patients.
The Kantar Public behaviour change model was used to diagnose what was driving patient behaviour and decision making in relation to the use of accident and emergency hospital services.
The study revealed an opportunity to improve public understanding of the emergency phone number ‘15’. The majority of people believed the number could only be used for an acute emergency – such as a heart attack – not to just seek advice from a doctor.
The client launched a new campaign to build this understanding amongst the targeted group of Parisian citizens, based on Kantar Public’s recommendations to work on people’s reluctance to use the phone number ‘15’.