Agile market research

Market research is experiencing a transformational moment, fuelled by a combination of new technologies and a more iterative way of thinking. Learn how the most iconic brands use agile consumer insights to respond faster to changing market conditions and consumer needs.

Latest articles
Stack of folded clothes
Kantar’s BrandSnapshot data identifies Shein as a high-growth potential brand
Coca-Cola Kantar BrandZ Most Valuable Global Brands
​Coca-Cola maintains stellar performance in the Kantar BrandZ Most Valuable Global Brands ranking by continuously refreshing its brand​.
BV
Grabbing attention is the first step to advertising effectiveness, especially in the digital space. Since creative quality is one of the biggest determinants of how much attention you’ll receive, it is critical to comprehensively measure attention during the creative development process.
Digital testing
New, flexible digital creative testing capabilities on LINK+ allow marketers to ensure their digital ads will deliver across contexts.
Marketplace

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