The combined value of the Kantar BrandZ Top 50 Most Valuable French Brands has surpassed $506 billion, up 20% from $424 billion in 2023. Dominated by luxury and personal care, the brands in the French Top 50 are well known, well understood, respected, and are firm favourites among consumers both in France and in major export markets. One powerful way French brands have been able to successfully grow their value despite a sluggish domestic economy is by exploring opportunities abroad, particularly in the US and China. In fact, 84% of the business revenue amongst the French Top 50 comes from markets beyond French borders. France has the highest rate of international contribution of all markets tracked by Kantar BrandZ.
Louis Vuitton retains its gold medal position as France’s most valuable brand ($111.9bn). Holding this position since 2018, the designer handbag manufacturer founded in 1854 has successfully wedded its rich heritage and reputation for quality craftsmanship with its high-profile engagement with the 2024 Olympic Games and digital partnerships, that are reaching a new generation of brand fans.
The super-luxe and iconic Hermès (No.2; $109.4bn) is the highest riser in this year’s ranking. Famous for its leather bags and silk scarves, Hermès has been focusing on building consumer relationships in key markets. It is able to justify its super-premium pricing with its emphasis on craftmanship, superior quality and limiting production to encourage exclusive appeal. This contrasts with many other luxury marques who have been diversifying their range and pricing strategy to give aspirational consumers a more affordable taste of what they offer.
Chanel follows at No.3, valued at $62.3bn, followed by L’Oréal Paris at No.4 ($35.1bn) and Orange at No.5 ($18.1bn).
Kantar BrandZ Top 10 Most Valuable French Brands 2025
| Rank | Brand | Category | Brand value 2025 (USD M) |
| 1 | Louis Vuitton | Luxury | 111,938 |
| 2 | Hermès | Luxury | 109,421 |
| 3 | Chanel | Luxury | 62,292 |
| 4 | L’Oréal Paris | Personal care | 35,090 |
| 5 | Orange | Telecom Providers | 18,101 |
| 6 | Lancôme | Personal care | 14,989 |
| 7 | Cartier | Luxury | 12,369 |
| 8 | Dior | Luxury | 11,469 |
| 9 | Garnier | Personal care | 9,572 |
| 10 | AXA | Financial services | 9,145 |
Two new entrants join the French Top 50 in 2025: Insurer CNP Assurances (No.36; $1.4bn) and logistics brand Mondial Relay (No.45; $1.0bn). Mondial Relay’s focus on service quality and reliability, as well as community engagement has made it one of the most trusted and purposeful brands in France.
By being consistent in staying true to what they stand for – whether that’s their established heritage, quality and reliability or innovative technology – and reinforcing these positive brand associations over decades, French brands are continuing to command a premium at a time when many consumers around the world are reassessing what represents good value for money. The power of French brands to ‘feel at home’ in other countries by respecting local culture strengthens their export value and ability to compete with lower priced competitors.
Other highlights of the Kantar BrandZ Top 50 Most Valuable French Brands report include:
• Highest risers in the ranking: While six of the top 10 highest risers are luxury brands, Retail, Financial Services, Personal Care and Utilities are also represented. Energy company EDF is the second highest riser (No.23; $3.7bn). The prestige omni-channel beauty retailer Sephora has also seen success (No.22; $3.8bn), by expanding its range of purchasing occasions through retailer and brand partnerships.
• French brands have stronger Demand Power and Pricing Power: The ability of French brands to generate high demand and justify premium pricing above other brands globally means that their ability to protect margins, is enhanced.
• An AI future: With the French Government seeking up to €109 billion investment for AI infrastructure and projects as it plans to be the first European country with an AI infrastructure on par with the US and China, many French brands are investing heavily in their use of AI. L'Oréal Paris is accelerating its leadership in beauty technology through cutting edge skin and hair diagnostics and its GenAI Beauty Content Lab. Meanwhile LVMH, owner of Louis Vuitton and Dior (No.8; $11.5bn) has developed an AI factory where 3D technology and AI integration are redefining the future of luxury.
For a quick read on a brand’s performance compared to competitors in a specific category, Kantar’s free interactive tool, BrandSnapshot powered by BrandZ, provides intelligence on 14,000 brands. Find out more here.
