The frugal future of innovation

Improving lives through the inspired uses of the free, the plentiful and the unwanted.
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future of innovation

Frugal Innovation is the inspired use of resources that are free, plentiful and/or unwanted to solve problems and make people’s lives better. It is exactly the kind of innovation that is necessary in the third age of consumption – the emerging global business context that is defined by constrained capacity.

So, how can companies embrace Frugal Innovation to fuel business growth? Download our seven-step guide now to find out.