The future is private: a dramatic change in perception

Privacy perceptions are changing and companies that 'get privacy right' improve their customer relationships, operational efficiency and bottom-line results.
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future is private
Jessica Santos
Jessica
Santos, Ph.D

Global Compliance and Quality Director, Health Division

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There's been a dramatic shift in perceptions toward privacy – from privacy being considered a burden, to an option, to a necessity, and now to ‘the future’, where it may drive the next wave of innovation. Organisations that get 'privacy right' improve their customer relationships, operational efficiency and bottom-line results.

Moreover, with data now being viewed as an asset, commodity or even a hard currency that organisations must possess, how to maximise the value of data is a top priority for businesses. Privacy regulation maybe regarded as a barrier, but it forces businesses to achieve better innovation. That's because privacy and innovation are not binary things. Not only can they can co-exist, they can also enhance each other’s potential and achieve a greater good.

When businesses utilise the power of privacy, the rewards are very handsome, and today most organisations are seeing very positive returns on their privacy investments. Click here to download Kantar's new white paper – "The Future is Private". 

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