With a growing list of unknowns surrounding regional reopening, back-to-school, and the return to normal, it’s more important than ever to keep a close connection to the shopper.
Key takeaways from this episode of the Retail Sound Bites podcast include:
- Insights around shopper sentiment and key concerns
- The approach to online vs. in-store purchases across key categories
- An exploration of seasonal shopping behaviour, with a focus on back-to-school
- A picture of evolving shopper behaviour, so that you have the input you need to inform your plans for the second half of 2020.