We know that marketing think they are doing a good job when it comes to gender portrayal... while most consumers actually don't feel they are accurately reflected in advertising. Cindy Gallop, CEO and Founder of MakeLoveNotPorn, argues that the only solution is hiring and promoting more women within the advertising world, and ensuring that women are writing, creating, producing, directing and approving adverts. So what needs to change in the ad industry, and in brand marketing teams? Why is progress so slow? And where do (female) humour, sex, and busting taboos fit into the story?
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Future Proof: The marketing podcast from Saïd Business School, Oxford University, and Kantar, the marketing insights and consulting company.
In each episode, we have a frank discussion with industry experts, to help brands and business leaders navigate the changing landscape of marketing.
Listen to all the episodes wherever you get your podcasts.
Recorded live at, and in partnership with, Cannes Lions Festival.