Eliminate the disconnect between retailer and supplier priorities to drive growth

On this week’s Retail Sound Bites Tim Campbell reveals findings from our COVID-19 survey to assess incremental opportunities in planning, products, promotions, and assortment during the COVID-19 crisis.
10 June 2020
Retail Sound Bites microphone

Director, Consulting Division, US

Doug Hermanson

Principal Economist

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A few highlights include:

  • Within crisis, CPG suppliers and agencies are optimistic
  • Supplier/retailer relationships stretched but intact
  • Inventory and online shocks force suppliers to prioritize
  • Promotions reduced to counteract demand volatility
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