A few highlights include:
- Within crisis, CPG suppliers and agencies are optimistic
- Supplier/retailer relationships stretched but intact
- Inventory and online shocks force suppliers to prioritize
- Promotions reduced to counteract demand volatility
Eliminate the disconnect between retailer and supplier priorities to drive growth
On this week’s Retail Sound Bites Tim Campbell reveals findings from our COVID-19 survey to assess incremental opportunities in planning, products, promotions, and assortment during the COVID-19 crisis.