Future of Consumption: Seeing the future through the lens of generations

On this episode of the Future of Consumption podcast, we look at the value of taking a generational perspective to anticipate the future.
05 February 2020
J Walker Smith
Walker Smith

Knowledge Lead, North America

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In this episode, host J. Walker Smith talks with Ann Clurman, a Partner in the trends and futures practice of Kantar and a leading authority on generational marketing, about the value of using a generational perspective to anticipate and predict the future.


  • Formative Experiences and the Price of Gasoline – Arthur van Benthem
  • Not drinking or driving, teens increasingly put off traditional markers of adulthood – Washington Post
  • The Decline in Adult Activities Among U.S. Adolescents, 1976-2016 – SRCD
  • The long shadow of 1989 – globalinequality
  • Webinar Replay: Generations in 2020: A Panel Discussion – Kantar


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