Podcast: Are brands paying enough attention to audio?

Spotify’s Pete Beeney tells us about the opportunities for brands to capture music listeners with relevant audio content.
26 November 2018
Musical keyboard
Jane Ostler
Jane
Ostler

Global Head of Media, Insights Division

Platforms like Spotify are seeing huge adoption rates, but are brands making the most of the opportunity to reach a new, captive audience through digital audio? What are some best practices around audio asset creation, and what can Spotify tell us about market trends? Pete Beeney, Global Holding Company Lead for WPP at Spotify, has some words of wisdom for our latest podcast episode.

Hosted by Andrew Stephen, L'Oreal Professor of Marketing at Saïd Business School (Oxford University) and Jane Ostler, Global Head of Media, Insights Division at Kantar.

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Editors notes

Future Proof: The marketing podcast from Saïd Business School, Oxford University, and Kantar, the marketing insights and consulting company.

In each episode, we’ll have a frank discussion with industry experts, to help brands and business leaders navigate the changing landscape of marketing… and hopefully dispel some myths and misconceptions along the way.

Listen to all the episodes wherever you get your podcasts.