Future Proof: How does politics affect brands in America?

We ask Joel Benenson about the relationship between politics and business, and how election season and coronavirus will affect voters and brands.
22 May 2020
J Walker Smith
Walker Smith

Knowledge Lead, North America

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Walker Smith speaks to Joel Benenson, founder and CEO of the Benenson Strategy Group, a leading political and corporate strategist, and formerly American ‘Pollster of the Year’. As the US enters election season, and faces the huge challenge of a global pandemic, how is the relationship between politics and business changing? Joel talks about the state of US politics and levels of polarisation, the affect on brands and the changing nature of customer demand, and the importance of employee sentiment – and measuring that accurately – in building strong brands.

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Future Proof: The marketing podcast from Saïd Business School, Oxford University, and Kantar, the marketing insights and consulting company.

In each episode, we’ll have a frank discussion with industry experts, to help brands and business leaders navigate the changing landscape of marketing… and hopefully dispel some myths and misconceptions along the way.

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Want more like this?

Listen to: Future Proof: How do you produce news in a digital world? with Inga Thordar, CNN

Listen to: Future Proof: How can brands survive COVID-19?

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