Future Proof: Why should you care about TikTok?

TikTok has exploded in popularity recently. What is so different about this platform, and how can brands get involved?
15 June 2020

EVP Global Thought Leadership, Kantar

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Jane and Andrew speak to Jorge Ruiz, Head of Marketing Science at TikTok, about why the app is seeing a surge in popularity, and why it’s ideal for these uncertain times. What is special about the short-form video platform? Why has it been particularly important during COVID-19 lockdown periods? And how can advertisers get involved?

Kantar data shows that TikTok has broad appeal, and Jorge discusses why it’s so attractive to so many types of audience, gives examples of engaging campaigns, and explains the best way to approach using the platform.

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Future Proof is the marketing podcast from Saïd Business School, Oxford University, and Kantar.

In each episode, we have a frank discussion with industry experts, to help brands and business leaders navigate the changing landscape of marketing… and hopefully dispel some myths and misconceptions along the way.

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