BrandZ data shows the biggest brands in the world are now technology brands. Where does that leave brands who make physical products and companies like Unilever? Live from Cannes Lions, Kantar’s Jane Ostler speaks to Sophie Galvani, Global Brand Vice President for Dove Masterbrand, Unilever, about the way Dove and Unilever connects with consumers, raises confidence and self-esteem in young women, partners with third parties and platforms, uses technology in interesting ways and creates real, innovative brand experiences in retail environments. How do they find a place in a tech-dominated society? Listen now.
Do remember to subscribe, and leave a rating & review!
Future Proof: The marketing podcast from Saïd Business School, Oxford University, and Kantar, the marketing insights and consulting company.
In each episode, we have a frank discussion with industry experts, to help brands and business leaders navigate the changing landscape of marketing.
Listen to all the episodes wherever you get your podcasts.
Recorded live at, and in partnership with, Cannes Lions Festival.