Kantar asked shoppers how they want to see retailers respond to issues of racial inequality and social justice. This isn’t about how to win the social justice game at retail. Listening, understanding, and developing a sustainable, custom approach for your business will help connect you with shoppers in ways that go beyond traditional loyalty.
In this webinar, we will:
- Provide a top-level overview of their responses.
- Help retailers think about how to respond authentically
- Help brands understand the unique challenges their retailers face.