Now in its 11th year, the China Social Media Landscape report is compiled by experts within Kantar’s CIC Intelligence team in China and draws upon social listening and contributions from partners, clients and industry stakeholders.
The 2019 edition sheds light on the complexities – and opportunities – of the social media landscape in China, helping marketers to develop more impactful social media marketing strategies. The report focuses on three core areas:
- Omni-Media: How social platforms in China are much more than messaging services
- Mind the generational gap: what’s influencing Gen X, Y & Z on social?
- Social GRPs: new standards in measurement of influencer marketing