The business case for sustainable advantage is becoming clear. But it comes with risks and a need for new business practices. For any organisations to succeed in a marketplace where sustainability has emerged as a central imperative, they must think beyond business as usual. It could take a top-to-bottom overhaul of operations affecting supply chains, product designs, manufacturing processes, financial metrics, investor relations, employee recruiting and training, human resources policies, community-building initiatives, marketing strategies, and more. Sustainability is an entirely different way of doing business, not just a few tweaks to the current way of doing business.
Sustainability requires a systemic view of possibilities and consequences. Business leaders will be challenged in many ways by the uncomfortable requirements of this imperative. The imperative of uncomfortable growth is what sustainability requires of companies.
Kantar has developed a Sustainable Transformation Framework to enable business leaders to manage the six uncomfortable decisions or pivot points required to operate in a sustainable way. Complete the form below to find out more.