The adoption of wearable tech around the world

Explore trends in fitness band and smartwatch ownership globally.
Read the report Get in touch
James Powell

Senior Marketing Manager, Media Division, UK & Ireland

Get in touch

Wearable tech is a market that has exploded on to the scene in recent years, representing one of the most cutting edge of digital trends.

With insights from our new TGI Global Quick View data, we have created a report exploring who owns fitness bands and smartwatches in 25 markets around the world, and what the challenges and opportunities are for marketers in this competitive space.

Amongst the insights, we ask:

  • What is the penetration of fitness band and smartwatch usage around the world, and which markets have particularly high or low penetration?
  • What makes wearable tech owners different from other connected adults in their attitudes and content preferences?
  • Which mix of media are fitness band and smartwatch owners especially engaged by?

Click below for the exclusive report.

Get in touch
Related solutions
Get relevant and robust data about global and local audiences in an increasingly connected world.
TGI Consumer Analysis is a suite of easy-to-use data analysis tools for accessing connected consumer intelligence.
Enhance your online campaign targeting, with rich insights from Kantar’s TGI Consumer Data.