10 golden rules of audience measurement for TV & video

Media consumption is evolving at an ever-rapid pace, and the audience measurement industry must evolve alongside it.
21 July 2016
TV in a living room

At Kantar we recognise the need for clarity and certainty about the current and future best practice for audience measurement so we’ve laid out a set of 10 Golden Rules.

These embody our view of where audience measurement stands now and, more importantly, where it is going. We hope you find them a useful guide to the continuing evolution of the measurement industry.

View the infographic below.

Infographic Audience Measurement Golden Rules