10 golden rules of audience measurement for TV & video

Media consumption is evolving at an ever-rapid pace, and the audience measurement industry must evolve alongside it.
21 July 2016
green tv

At Kantar we recognise the need for clarity and certainty about the current and future best practice for audience measurement so we’ve laid out a set of 10 Golden Rules.

These embody our view of where audience measurement stands now and, more importantly, where it is going. We hope you find them a useful guide to the continuing evolution of the measurement industry.

View the infographic below.

Infographic Audience Measurement Golden Rules