Kantar Worldpanel Terms

 

1.                Appointment

1.1              INDICATING ACCEPTANCE FOLLOWING ISSUANCE OF A SOW, CLIENT (AS IDENTIFIED IN THE APPLICABLE SOW) ACCEPTS THIS AGREEMENT AND AGREES TO THE TERMS OF THIS AGREEMENT.

1.2              This Agreement shall apply to the appointment of Kantar by the Client in relation to the Syndicated Services in respect of the Services that Client wishes to receive from Kantar.

1.3              Accordingly, Kantar and Client have agreed that during the Project Term, Kantar shall provide the Syndicated Services subject to and in accordance with this Agreement.

2.                STRUCTURE OF AGREEMENT

2.1              Client and Kantar acknowledge and agree that the General Terms and the Syndicated Service Terms, shall apply to this Project and are hereby incorporated by reference into this Agreement.

2.2              For the purposes of this Agreement:

2.2.1         “Kantar” means Kantar UK Limited (Worldpanel Division) (Company Number 3073845), whose registered office is at Tns House, Westgate, London, W5 1UA;

2.2.2         “Party” means Client or Kantar respectively and “Parties” means Client and Kantar collectively.  

2.2.3          “General Terms” means the terms and conditions set out in Schedule 1 (General Terms) of this Agreement;

2.2.4         “Syndicated Terms” means the terms and conditions set out in Schedule 2 (Syndicated Service Terms) of this Agreement; and

2.2.5         “SOW” means an ordering document (including email), governing the Agreement and entered into by the Parties to document their agreement in respect of any Syndicated Services and specifying: relevant points of contact, the Syndicated Services to be provided, particulars of Data Content and Data Delivery, Fees (excluding VAT), Discounts, Billing Currency, Commencement Date and Initial Term and the scope of the Syndicated Services.

2.3              Capitalised terms used in this Agreement shall have the meanings given to them in the General Terms or as otherwise defined herein.

2.4              In the event of any inconsistency or conflict between clauses 1 to 6 of this Agreement (the “Service Scope and Fee Details”), the General Terms, and the Syndicated Terms, then such conflict shall be resolved by applying the following order of precedence:

2.4.1         Service Scope and Fee Details;

2.4.2         the Syndicated Terms; and

2.4.3         the General Terms.

3.                additional terms

Syndicated Services

The Syndicated Services provided to Client for the item(s) indicated in the SOW are as set out below for the respective item(s):

(1) Worldpanel Take Home Purchase

The Worldpanel service consists of the collection of market research data from households in Great Britain whereby estimates of consumer purchasing are derived from the data collected. The estimates of consumer purchasing data gathered, is organised over a four (4) week reporting period and delivered to the Client electronically.

(2) Worldpanel Usage Foods

The Worldpanel Usage Foods service consists of the collection of market research data from households in Great Britain whereby estimates of consumer expenditure are derived from the data collected. The estimates of consumer expenditure data gathered, is organised over a fifty-two (52) week reporting period and delivered to the Client electronically.

(3) Alcovision

The Alcovision service consists of the collection of market research data from individuals in Great Britain whereby estimates of consumer expenditure are derived from the data collected. The estimates of consumer expenditure data gathered, is organised over a three (3) month reporting period and delivered to the Client electronically.

(4) Usage Care

The Usage Care service consists of the collection of market research data from individuals in Great Britain whereby estimates of consumer expenditure are derived from the data collected. The estimates of consumer expenditure data gathered, is organised over a twelve (12) month reporting period and delivered to the Client electronically.

(5) Worldpanel Out of Home

The Worldpanel Out of Home service consists of the collection of market research data from individuals in Great Britain whereby estimates of consumer purchasing are derived from the data collected. The estimates of consumer purchasing data gathered, is organised over a four (4) week reporting period and delivered to the Client electronically.

(6) Pulse

The Pulse service consists of the collection of market research data from individuals in Great Britain whereby estimates of consumer purchasing are derived from the data collected. The estimates of consumer purchasing data gathered, is organised over a four (4) week reporting period and delivered to the Client electronically.

(7) Worldpanel Plus

The Worldpanel Plus service consists of the collection of market research data from households in the United Kingdom whereby estimates of consumer purchasing are derived from the data collected. The estimates of consumer purchasing data gathered, is organised over a daily, weekly or four (4) week reporting period and delivered to the Client electronically.

(8) Bespoke Worldpanel Plus

Creation of “Bespoke Research” (means the documentation, outputs, reports and/or other materials created in the course of, or arising out of or in connection with, the provision of the Syndicated Services) containing additional analyses of the basic purchasing data (Special Analyses) outside of that possible with the electronic databases subscribed to (be they aggregated or dis-aggregated); and/or consultancy work, which involves using the Data subscribed to, and involving significant amounts of Client service time (half a day or more) to complete.

Data Content

The data content provided to Client for the item(s) indicated in the SOW are as set out below for the respective item(s):

(1) Consumer Diagnostics and Everyday Analytics

Consumer Diagnostics and Everyday Analytics will be delivered via the web portal currently known as “WorldpanelOnline.com” or such alternative delivery mechanism of at least similar functionality as Kantar may elect.

Data in respect of the Territory for the relevant reporting period will contain the following Consumer Diagnostic and Everyday Analytics measures:

Consumer Diagnostic 

(i)    Estimates of Consumer Expenditure at actual prices by named retail outlet.

(ii)   Estimates of Consumer Purchases by weight and/or by unit measurement by named retail outlet.

Measures (i) and (ii) above, will also show brand shares (and/or manufacturer and sector shares) as percentages of the total product field.

(iii)  Estimates of Average Prices Paid (this will show separately the average price paid by the main household shopper for each brand for each size within brand) by named retail outlet.

(iv)  Frequency as indicated in the SOW, penetration (Households/Individuals buying at least once, expressed as a percentage of all Households/Individuals).

(v)   Frequency as indicated in the SOW, Average Weight of Purchase (this will show separately the average amount purchased by all buying households by weight or by unit measurement).

(vi)  Frequency as indicated in the SOW, (the number of purchases expressed as an average across all buying Households/Individuals.

(vii) Demographics supplied for the latest frequency as indicated in the SOW.

Everyday Analytics

(viii)        Gains Loss analysis, Duplication analysis, Trial and Repeat analysis, Demographic analysis, Spectrum Builder and Target Group analysis.

Unless specified differently in the Data Delivery section of Clause 3, the delivery frequency of the relevant data will be as detailed in clause 4 below.

(2) Consumer Diagnostics

Consumer Diagnostics will be delivered via the web portal currently known as “WorldpanelOnline.com” or such alternative delivery mechanism of at least similar functionality as Kantar may elect.

Data in respect of the Territory for the relevant reporting period will contain the following Consumer Diagnostic measures:

(i)   Estimates of Consumer Expenditure at actual prices by named retail outlet.

(ii)   Estimates of Consumer Purchases by weight and/or by unit measurement by named retail outlet.

Measures (i) and (ii) above, will also show brand shares (and/or manufacturer and sector shares) as percentages of the total product field.

(iii)  Estimates of Average Prices Paid (this will show separately the average price paid by the main household shopper for each brand for each size within brand) by named retail outlet.

(iv) Frequency as indicated in the SOW, penetration (Households/Individuals buying at least once, expressed as a percentage of all Households/Individuals).

(v) Frequency as indicated in the SOW, Average Weight of Purchase (this will show separately the average amount purchased by all buying households by weight or by unit measurement).

(vi) Frequency as indicated in the SOW, (the number of purchases expressed as an average across all buying Households/Individuals.

(vii) Demographics supplied for the latest frequency as indicated in the SOW.

Unless specified differently in the Data Delivery section of Clause 4, the delivery frequency of the relevant data will be as detailed in clause 5 below.

Data Delivery

Where data delivery is wholly or partly derived from consultancy access to data through a set number of days via a Kantar Client service representative.

Kantar will provide an account handler for up to the number of working days in each annual period as identified in the SOW. Any unused days in any given annual period cannot be carried over into the next annual period. The Reports & Analyses produced will be based on the consumer purchasing data collected by the Service and made available for analysis in Kantar’s current preferred software package.

Additional Client obligations

The Client will use all reasonable endeavours to provide to the Kantar with

      i.        details of the bar codes for the Client's products by line and packing together with any attribute codes.

     ii.        details of competitor bar codes together with details of all other similar information which is within the Client's knowledge, power, custody or control in the markets to which it subscribes and the Client warrants that by providing such information it is in no way in breach of any obligations of confidentiality to which it is a party.

Where the Client completes a Client Maintained Attribute (CMA file) these must be completed and received by the Kantar as per the delivery schedules (Issued annually).  In the event that the Clients returns the completed CMA file late this may result in late delivery of Services to the Client in that Reporting Period.

4.                PROJECT Scope of Syndicated Services

4.1              The Fees are agreed and based on the scope of Syndicated Service specified in the SOW and are calculated based on several internal and external factors (“Factors”). In the event of any change of scope or change during the Project of any of the Factors, Kantar reserves the right to recover any applicable discounts which were conditional upon the original agreed scope, re-issue this Agreement and/or amend the Fees accordingly.

4.2              In the event of an increase in the size of a consumer panel which delivers a measurable improvement in the granularity and/or statistical and/or sampling representation of the consumer panel data provided to the Client as part of the Services Kantar shall be entitled to increase the annual fee to reflect this.

5.                INVOICING SCHEDULE

5.1              Kantar shall issue invoices in the schedule as set out within the SOW.

5.2              The Client will provide Kantar with a purchase order and / or invoicing details as soon as possible. Delays in receiving purchase orders and / or invoicing details may result in delayed delivery.

6.                Governing Law AND JURISDICTION

6.1              This Agreement shall be governed and construed in accordance with the laws of England and Wales.

6.2              Each Party irrevocably agrees to submit to the exclusive jurisdiction of the courts of England over any claim or matter arising under or in connection with this Agreement (or the legal relationships established by this Agreement).


Schedule 1

General Terms

1              DEFINITIONS AND INTERPRETATION

1.1           Definitions

“Affiliate” means, in respect of Kantar, any entity (excluding Europanel) which, from time to time both: (i) directly or indirectly through one or more intermediaries, Controls, or is Controlled by, or is under common Control of, Kantar; and (ii) is trading as Kantar (and “Kantar Affiliate” shall be construed accordingly); and, in respect of Client, any entity, which is Controlled by Client (and “Client Affiliate” shall be construed accordingly);

“Applicable Law” means any applicable statute, rule, regulation, ordinance, order, directive, mandatory code, judgment, decree, injunction, writ, determination, award, permit, licence, authorisation, requirement or decision of or agreement with or by any legislative, administrative, judicial or other governmental authority, from time to time in the Territory and otherwise applicable to the Parties based on the territories in which they are incorporated (excluding any Codes of Practice, but including Data Protection Legislation and Anti-Corruption Laws);

Anti-Corruption Laws” the Foreign Corrupt Practices Act, 15 U.S.C. §78dd-2, the UK Bribery Act 2010 and any anti-bribery or anti-corruption laws of the jurisdiction in which the Services are being provided, as amended from time to time;

“Client Materials” means any Materials provided by the Client to Kantar;

“Codes of Practice” means the ICC/ESOMAR International Code on Market, Opinion and Social Research and Data Analysis to the extent directly applicable to the provision of the Services by Kantar (and any other specific local code of practice (such as the Market Research Society Code of Conduct in respect of the UK) as may be set out in a SOW);

“Confidential Information” means information that: (a) is marked or otherwise identified as “confidential” or with a similar designation, or (b) even if it is not marked or identified as “confidential,” a reasonable person would recognise as information that ought to be treated as confidential information, including Kantar Materials; and any other information relating to know-how, formulae and processes, technical or non-technical data, patterns, compilations, programs, methods, techniques,  databases or business affairs of the applicable party or one of its Affiliates; financial information, contractual information, client information, prices and costs, data related to regulatory submissions; Proposals and study designs not forming the subject of an executed SOW and any other relevant information furnished to the recipient by or on behalf of the other party under this Agreement or any SOW;

“Control” means, in respect of any entity: (i) possession, direct or indirect through one or more intermediaries, of the power to direct the management or policies of such entity, whether through ownership of voting securities, by contract relating to voting rights, or otherwise; or (ii) ownership, direct or indirect through one or more intermediaries, of more than 50% percent of the outstanding voting securities or other ownership interest of such entity (and “Controls” and “Controlled” shall be construed accordingly);

“Custom Services” means custom research, data, insights, information and/or other services to be performed by Kantar and/or its Affiliates specifically for Client [and/or its Affiliates], as more particularly described in any SOW (including both ad hoc and continuous services (or a combination of both), as identified in the relevant SOW);

“Data Protection Legislation” means any and all data protection, privacy and/or other laws and/or regulations in any country applicable to the processing of personal data under any SOW.

“Deliverables” means the specific agreed documentation, outputs, reports and/or other materials that are created solely for Client and expressly identified as such in a SOW and delivered to Client by or on behalf of Kantar while performing the Custom Services, excluding all Syndicated Services;

“Expenses” means, in respect of any SOW, those out-of-pocket expenses incurred by Kantar in the course of providing the Services pursuant to that SOW and not expressly included in the Fees;

Feedback” means all suggestions, comments recommendations, improvements or any other feedback based on the Services and/or Deliverables provided by Client to Kantar;

“Fees” means, in respect of any SOW, the fees described to be paid by Client to Kantar pursuant to that SOW, as described therein excluding Expenses;

“Freelancer” means, in respect of any SOW, an independent contractor who is a natural person (whether contracting as an individual or through a personal service company or provided by a freelancer agency) hired by Kantar from time to time on an as-needed basis and allocated to provide Services in connection with that SOW;

“Force Majeure” means an occurrence beyond the control and without the fault or negligence of the Party affected and which the Party is unable to prevent or provide against by the exercise of reasonable diligence including acts of government, war, terrorism, rebellion, flood, fire, explosions, earthquakes, disease, epidemic, pandemic (and any emergency measures and/or government-imposed restrictions or guidance imposed to manage any disease, epidemic and/or pandemic);

“Initial Term” shall mean the minimum term from the Commencement Date as identified in a SOW.

“IP Rights” means all trade secrets, patents, rights to inventions, copyright (including rights in computer software) and related rights, moral rights, database rights, utility models, rights in designs, trademarks, service marks, internet domain names, rights in know-how, rights in confidential information, rights in inventions (whether patentable or not), rights in goodwill, or to sue for passing off, and all other proprietary rights and other similar or equivalent rights or forms of protection in each case whether registered or unregistered and including all applications (or rights to apply) for, for renewals and extensions of, such rights as may now or in the future exist anywhere in the world;

“Kantar IP Rights” means, in respect of any SOW, all IP Rights owned by Kantar, its Affiliates or Subcontractors prior to that SOW, developed separately from it or developed in the course of the provision of the Services, excluding Deliverables. Notwithstanding the foregoing, Kantar IP Rights include IP Rights in any Proposal, Kantar Materials and Kantar Tools;

Kantar Materials means (a) Materials belonging to Kantar which exist at the date of execution of an SOW; (b) Materials developed by or on behalf of Kantar during the term of an SOW (whether in the course of the provision of the Services are not) which are not Deliverables; (c) proposals and designs for studies incorporated in an SOW; and (d) data and content developed or collected by or licensed to Kantar prior to or outside the scope of any SOW or having a generic nature or otherwise being of general applicability to Kantar’s business. All copies, reproductions, improvements, modifications, adaptations, translations, Feedback and all other derivative works of, based on or otherwise using any Kantar Materials are themselves also Kantar Materials. Third Party Materials are not Kantar Materials;

“Kantar Tools” means all algorithms, methods, processes, databases, norms, formulae, works, questionnaires and template questionnaires, systems, software and computer programs, including application software, platforms, enhancements, supporting documentation and materials and all other works or items, where the related IP Rights are owned by, or licensed to, Kantar prior to the commencement date of the applicable SOW or which are not Deliverables;

“Materials” means information, output, documents, reports, data, programs, plans, products, advertising materials (including appended data, information databases, calculated scores and specialised database applications), software, algorithms, source code, object code, research tools, product taxonomies and dictionaries, analytical techniques and frameworks, methodologies, norms, formulae, works, questionnaires, systems, computer programs, including application software, platforms, enhancements, supporting documentation and other work processes and information, whether in hard copy or digital format;

“Participant(s)” means individuals responding to market research questions and stimuli;

“Public Statement means any advertising, marketing material, press releases, correspondence with any third parties or similar external, public-facing communications;

“Services” means Custom Services, Syndicated Services and/or Software Delivery Services relevant to the applicable SOW and excluding TV audience measurement services;

“Service Specific Terms” means in respect of each of the Custom Services, the Syndicated Services, and/or the Software Delivery Services, the terms in the relevant Schedule to this Agreement applicable to such Services;

“SOW Commencement Date” means the commencement date identified in the relevant SOW;

“Software Delivery Services” means such software delivery services to be performed by Kantar and/or its Affiliates, or a third party Subcontractor as more particularly described in any SOW;

“SOW Term” has the meaning set out in Section 11.1;

“Subcontractor” means any third party (excluding any Kantar Affiliate, Freelancers or Third Party Suppliers) to whom Kantar has delegated any function or obligation to provide the Services or Deliverables to Client;

“Syndicated Services” means the non-custom market research services and licensed data provided by Kantar and/or its Affiliates to one or more clients (including any subscription services) as such services and data are more particularly described and supplied under licence as identified in the relevant SOW);

Territory means the territory defined in the SOW;

“Third Party Materials” means any Materials to be acquired or otherwise used by Kantar from a third party in the provision of the Services as may be identified in the SOW; and

Third Party Suppliers” means any third parties (excluding Freelancers) engaged by Kantar who are: (i) providers of ancillary services (including post, courier, communications, travel and transport services); or (ii) providers of pre-made solutions (including standard software); or (iii) agencies introducing freelancers or fieldworkers; or (iv) other third party suppliers that (a) Kantar is required by Client to engage; or (b) otherwise provide goods and/or services.

1.2           Interpretation

(a)            For the purposes of these General Terms:

(i)             any reference to “Parties” shall be to the relevant parties to the relevant SOW (and “Party” shall mean any one of them);

(ii)            any references to “Kantar” shall mean, in respect of any SOW, the relevant Kantar Affiliate that is a party to that SOW; and

(iii)            any references to “Client” shall mean, in respect of any SOW, the relevant Client Affiliate that is a party to that SOW;

2              SERVICES

2.1           Kantar shall:

(a)            use reasonable skill and care in providing the Services and any Deliverablesfor the duration of the SOW Term; and

(b)            use reasonable endeavours to provide the Services and to deliver any Deliverables in accordance with applicable Codes of Practice.

2.2           Request For Proposal:

(a)            In response to any such request for Services from Client or Client Affiliate, Kantar may issue a commercial proposal to the Client or Client Affiliate (as applicable) which will set out whether Kantar wishes to perform the requested Services, the scope of the Services to be performed and the relevant commercial terms (“Proposal”).

(b)            Following receipt of any Proposal, the Client shall act in good faith when responding to such Proposal and, when any Proposal is agreed, the relevant Parties (or their Affiliates) shall, unless agreed in writing otherwise, enter a SOW to reflect such agreed Proposal.

3              Client Obligations

3.1           Client shall:

(a)            cooperate with Kantar in all matters relating to the Services;

(b)            supply Kantar with all Materials or approval as reasonably requested by Kantar from time to time and otherwise required by Kantar for the proper provision of the Services and in accordance with any agreed timelines;

(c)            perform any obligations, activities and responsibilities in order to enable Kantar to perform its obligations under any SOW;

(d)            be solely responsible for ensuring that the Client Materials:

(i)             comply with all Applicable Law;

(ii)            are accurate and accompanied by all relevant information on their use or consumption; and

(iii)            are otherwise fit for use in the context of the Services as envisaged by the SOW.

3.2           If Client fails to comply with Section 3.1, Client shall be liable for the consequential delays and reasonable additional costs and expenses incurred by Kantar, if any, in providing the Services and/or any Deliverables.

3.3           Without prejudice to Sections 3.1 and 3.2, Client acknowledges and agrees that:

(a)            the response rates to surveys or questionnaires cannot be predicted and are not guaranteed by Kantar;

(b)            all figures contained in Services or Deliverables will be estimates derived from sample surveys and subject to the limits of statistical errors/rounding up or down;

(c)            Kantar may from time to time restate any data provided to Clients, and, unless stated to the contrary in the relevant SOW: (i) all figures contained in Deliverables will be estimates; and (ii)  data collection sample achievement and figures contained in Deliverables will be subject to the limits of statistical errors/rounding up or down ;

(d)            the results of qualitative research cannot be projected onto the overall population due to sample selection, interviewing methods and sample size;

(e)            the Services and Deliverables consist of the results of research, analysis and opinions utilising methods and practices which Kantar deems appropriate;

(f)             all statements, facts, information, analyses, interpretations and opinions contained in any report is provided ‘as-is’ and are made without representation or warranty as to the accuracy, completeness, usefulness, merchantability, fitness for a particular purpose, or otherwise; and

(g)            it shall be solely responsible for its interpretation of the Services and Deliverables and any actions taken as a result.

3.4           Subject to Sections 5.5 and 5.6, neither Party shall issue or release any Public Statement (including, in the case of Client, in its use of the benefit of the Services or any Deliverable), or otherwise use the other Party's trademarks, service marks, trade names, logos, symbols, or brand names, in each case, without the prior written consent of the other Party. If Client makes a Public Statement in breach of this Section 3.4 , which includes, in Kantar’s opinion, study findings that are incorrect, distorted or incomplete, Kantar shall have the right, at Client’s cost, to make its own release of any or all study findings for clarification purposes, without being in breach of this Agreement or any SOW. 

3.5           The Client shall, or shall procure that the relevant Client Affiliate shall, fully brief Kantar or the relevant Kantar Affiliate (as applicable) as to its requirements or objectives prior to entering a SOW in relation to the provision of any Custom Services and shall keep Kantar (or the relevant Kantar Affiliate) so briefed during the term of any such SOW and if agreed shall update the SOW.

4              Fees and Payment Terms

4.1           Client shall pay the Fees and Expenses as set out in this Section 4 and as otherwise set out in the relevant SOW.

4.2           Save as otherwise set out in the relevant SOW, Client shall be liable to pay Expenses reasonably incurred by Kantar in the provision of the Services and any Deliverables subject to Client’s prior written consent, such consent not to be unreasonably withheld or delayed.

4.3           Unless specified to the contrary in the relevant SOW the Fee and any Expenses shall be proposed, invoiced and payable in the relevant currency listed in the relevant SOW; and

4.4           Payment terms in respect of all Kantar invoices are strictly 30 days from the date of invoice.

4.5           Without prejudice to any other rights or remedies Kantar may have, if Client fails to make any payment due to Kantar by the relevant due date, then:

(a)            Kantar shall be entitled to charge interest at the rate permitted by statute from the invoice date to the date when Kantar receives full payment;

(b)            Kantar reserves the right to pass on any costs incurred as a result of exchange rate movements during such period of delay; and

(c)            Kantar may suspend the provision of Services until payment has been received by Kantar.

4.6           All sums payable under any SOW:

(a)            Are, unless expressly set out in that SOW, exclusive of any VAT or any other applicable tax or duties (including withholding tax) which, where applicable, shall be added to the relevant invoice at the rate prevailing in law at the relevant time and shall be payable by Client to Kantar;

(b)            shall be paid in the currency set out in the SOW to the credit of Kantar's bank account, details of which shall be notified to Client as and when necessary; and

(c)            shall be paid without set-off, deduction or withholding and if Client is obliged under any applicable law to make any deduction or withholding, Kantar shall increase its fees by the amount necessary to ensure that it receives the Fee as a net payment and Client shall pay the increased or additional fees.

4.7           Prices quoted in a currency other than the local currency of the Kantar Affiliate in the Proposal are indicative only.  At the time that the Client agrees to enter into a SOW, Kantar may either enter into a forward contract with its bank based upon the project specific invoicing schedule and contractual payment terms to finalise the non-GBP fees for the SOW, or it reserves the right to change the final price if the exchange rate moves by +/- 3% during the course of the SOW.

5              Intellectual Property Rights

5.1           Kantar shall own the IP Rights in the Kantar d IP Rights.

5.2           Client acknowledges Kantar’s obligations under its Codes of Practice and agrees that the provision of the Services (and any Deliverables) are for Client’s internal use only.

5.3           The Client shall not: (i) make any Public Statement that contains the whole or any part of any Deliverable or any part of the Services (unless expressly authorised in writing by Kantar); (ii) use the Services (or any Deliverable) in any manner that could or does exaggerate, distort or misrepresent the findings of or data supplied by Kantar (or otherwise cause Kantar to breach Applicable Laws or any Codes of Practice)]; (iii)  use in any legal or administrative proceedings save to the extent that such use is compelled by legal process and provided that Client shall provide Kantar with as much notice as reasonably practicable and take such steps reasonably requested by Kantar to protect the confidentiality and commercial sensitivity of the relevant Services and/or Deliverables.

5.4           To the extent that the use of any Kantar IP Rights are set out in a SOW, Kantar hereby grants Client a non-exclusive, non-sub-licensable, licence during the term of the relevant SOW to use the specified Kantar IP Rights solely as set out in the relevant SOW and this Agreement.  Such licence shall be terminable in the event that Client fails to make payment in full under the relevant SOW or otherwise fails to comply with any terms for use of the Kantar IP Rights.

5.5           Notwithstanding anything herein, Client acknowledges that Kantar may reference Client’s name in any marketing activity or public statement made by Kantar or its Affiliates in relation to its Syndicated Services whether or not the Client has subscribed to those Syndicated Services.

5.6           It is agreed that the Kantar shall be entitled, both during and after the termination or expiry of this Agreement, to use all Deliverables, Client IP Rights and Confidential Information and other findings and records resulting from the Services for its own internal purposes, as part of its own databases and for purposes connected with its business, including in connection with any relevant legal dispute.  

6              Data Protection & Privacy

6.1           The data protection terms at https://www.kantar.com/client-data-protection-agreement shall apply.

7              Confidentiality

7.1           At all times during the SOW Term and for a period of two years after its expiry or termination, each Party (“Receiving Party”) shall, keep confidential all Confidential Information.

7.2           The Receiving Party shall:

(a)            only use such information only for the purpose of performing its obligations under this Agreement or any SOW; and

(b)            treat all Confidential Information of the disclosing Party as secret and confidential and shall not without the express written consent of the disclosing Party, disclose the Confidential Information or any part of it to any person except:

(i)             to Subcontractors, the Receiving Party’s professional advisers (and where the Receiving Party is Kantar, to any Kantar Affiliate) who reasonably need to know such information and provided that such persons are bound by equivalent obligations of confidence; or

(ii)            as may be required by law or by a court, regulatory authority or other competent authority.

8              Warranties

8.1           Each Party warrants that it has the authority to enter into this SOW and undertakes to comply with Applicable Laws in its performance of its obligations and exercise of its rights hereunder.

8.2           Kantar warrants that use of the Kantar Materials as provided by Kantar to Client, used in the manner contemplated by the applicable SOW and in accordance with the terms of this Agreement, will not infringe the IP Rights (excluding any patent) of any third party in the Territory.

8.3           Client hereby:

(a)            warrants that:

(i)             use of the Client Materials by Kantar as provided by Client to Kantar in the manner contemplated by the SOW will not infringe the rights (including IP Rights) of any third party; and

(ii)            Client Materials provided to Kantar by or on behalf of Client and/or any advertising, promotional and marketing activities conducted by Client, shall not be deceptive, misleading, obscene, defamatory, or otherwise breach any Applicable Law.

(b)            undertakes to obtain all necessary consents to supply or otherwise make available Client Materials to Kantar for the purposes for which they are supplied.

8.4           Except for the express warranties in this Agreement, each Party hereby disclaims all warranties, whether express, implied, statutory or other, under or in connection with this Agreement or any subject matter hereof.

9              Indemnification

9.1           Kantar shall indemnify the Client and keep the Client indemnified from and against all losses, damages, liabilities, claims, reasonable costs and expenses (including reasonable legal costs) which are incurred and/or suffered by the Client arising out of or in connection with any third party claim that Kantar is in breach of its warranty at Section 8.2.

9.2           The Client shall indemnify Kantar and keep Kantar indemnified from and against all losses, damages, liabilities, claims, costs and expenses (including reasonable legal costs) which are incurred and/or suffered by Kantar and its Affiliates arising as a result of:

(a)            any breach by Client of Section 5.2, 5.3 and 8.3 above;

(b)            any breach of Data Protection Legislation; and

(c)            any investigation or comply with any request made by any competent regulatory authority in relation to: (i) Client or any of its Affiliates; (ii) the Client’s industry; and/or (iii) any act or omission of Client.

9.3           If any third party makes a claim, or notifies an intention to make a claim, against the indemnified Party which may reasonably be considered likely to give rise to a liability subject to indemnification pursuant to Section 9.1 or 9.2 (“Claim”), the indemnified Party shall:

(a)            as soon as reasonably practicable, give written notice of the Claim to the indemnifying Party, specifying the nature of the Claim in reasonable detail;

(b)            not make any admission of liability, agreement or compromise in relation to the Claim without the prior written consent of the indemnifying Party (such consent not to be unreasonably conditioned, withheld or delayed);

(c)            give the indemnifying Party and its professional advisers access at reasonable times (on reasonable prior notice) to its premises and its officers, directors, employees, agents, representatives or advisers, and to any relevant assets, accounts, documents and records within the power or control of the indemnified Party, so as to enable the indemnifying Party and its professional advisers to examine them and to take copies (at the indemnifying Party’s expense) for the purpose of assessing the Claim;

(d)            give the indemnifying Party the option to take conduct of the negotiation, defence or settlement of such claim provided that it:

(i)             consults with the indemnified Party on all substantive issues which arise during the conduct of such negotiation, defence and/or settlement;

(ii)            takes due and proper account of the interests of the indemnified Party; and

(iii)            shall not settle or compromise any claim without the indemnified Party’s prior written consent (not to be unreasonably withheld or delayed).

10            Liability

10.1         Subject to Section 10.3, neither Party to any SOW shall be liable to the other Party (or its Affiliates), whether in contract, tort (including negligence), indemnity liability breach of statutory duty or otherwise, arising under or in connection with this SOW for: loss of profit loss of anticipated savings; loss of business opportunities; loss of, or, damage to, reputation or goodwill; loss of earnings or revenue; loss of data; or any indirect, economic or consequential loss.

10.2         Subject to clause 10.3, the maximum liability of Kantar and Client (and/or their Affiliates) under or arising in connection with any individual SOW, whether such liability arises in contract, tort (including negligence), indemnity liability, breach of statutory duty, or otherwise, shall not exceed the higher of: (i) £100,000 (one hundred thousand pounds) and (ii) the sum of amounts paid and/or payable under the relevant SOW by Client in the 12 months prior to the event giving rise to such liability arises.  

10.3         Nothing in this Agreement shall limit or exclude:

(a)            the liability of either Party for death or personal injury resulting from its negligence or for fraud or fraudulent misrepresentation;

(b)            the liability of Client under any SOW: (i) for any delay in paying or failure to pay the Fees or Expenses; [(ii) pursuant to the indemnity under Section 9.2] and/or (iii) as otherwise set out in the relevant Service Specific Terms.

(c)            Client’s breach of (i) any licence granted for Syndicated Services; and/or (ii) any Product Testing conducted by Kantar.

10.4         Kantar shall not be liable for any loss howsoever arising from or in connection with the Client's interpretation of, or any action taken by it based on, any conclusions, findings, Deliverables or recommendations are required of Kantar as part of the Services (“Conclusions”).

11            Termination

11.1         Each SOW shall commence and expire on the relevant commencement and expiry dates set out therein (such term being the “SOW Term”).

11.2         Following the early termination of any SOW, Kantar may invoice Client for any outstanding Fees for work delivered and work in progress up to the effective termination date along with any unavoidable third party committed costs and expenses due and owing under the applicable SOW. In addition, Kantar may invoice Client any applicable set-up costs not yet recovered and/or recover any applicable discounts which were conditional upon the original agreed scope.  Kantar agrees to use its reasonable efforts to mitigate all third party costs after it receives notice of termination. Client shall pay all such Fees and costs incurred in accordance with the payment terms set forth in this Agreement.

11.3         Each Party shall be entitled to terminate any individual SOW with immediate effect at any time, by giving written notice of termination to the other Party, in the event that such other Party:

(a)            has committed a material breach of the SOW which, if capable of remedy, has not been remedied within forty-five (45) days (or such longer period as expressly set out in the relevant SOW) of written notice from the non-breaching Party; or

(b)            passes a resolution for winding up (otherwise than for the purposes of a solvent amalgamation or reconstruction) or a court makes an order to that effect or becomes or is declared insolvent or convenes a meeting of or makes or proposes to make any arrangement or composition with its creditors or has a liquidator, receiver, administrator, administrative receiver, manager, trustee or similar officer appointed over any of its assets or ceases, or threatens to cease, to carry on business.

11.4         Termination of any particular SOW shall not affect:

(a)            any other Statements of Work which shall continue in accordance with their terms; or 

(b)            the accrued rights, remedies, obligations or liabilities of the Parties existing under that SOW as at the date of that termination or expiry.

11.5         Regardless of expiry or termination of any SOW, provisions which expressly or by implication have effect after termination shall continue in full force and effect.

11.6         Upon termination or expiry of any SOW, unless prevented from doing so by Applicable Law, each Party shall, upon the request of the other Party and to the extent reasonably practicable to do so, return or destroy all Confidential Information disclosed to it by the other Party in connection with that SOW.

12            FORCE MAJEURE

12.1         Neither Kantar nor Client shall be in breach of this Agreement nor any SOW, nor liable for delay in performing, or failure to perform, any of its obligations under the same (except for Client’s obligations to pay amounts due including payment of Fees and Expenses), to the extent that such delay or failure results from Force Majeure.  In such circumstances the affected Party shall be entitled to a reasonable extension of the time for performing such obligations, provided that if the period of delay or non-performance continues for three months, the Party not affected may terminate the relevant SOW by giving not less than fourteen (14) days' written notice to the other Party. 

12.2         If Services are shortened, delayed, cancelled or terminated early by the Client or as a result of Force Majeure the final invoice will include, the balance of the fees for providing the Services to the date of termination plus any reasonable costs and expenses committed by Kantar prior to the change in Services, and/or any set-up costs not yet recovered, and/or recovery of any discounts which were conditional upon the original agreed scope (if applicable).

13            General

13.1         Each SOW shall constitute the entire agreement between the Parties (and/or their respective Affiliates) in relation to their subject matter and supersede and extinguish all previous drafts, agreements, arrangements and understandings between the Parties, whether written or oral, relating to such subject matter provided that any Client acknowledges that, in entering into any SOW, it does not rely on, and shall have no remedies in respect of, any representation or warranty (whether made innocently or negligently) that is not set out in any SOW.

13.2         The Parties shall (and shall each use all reasonable endeavours to procure that any necessary third party shall) promptly execute and deliver such documents and perform such acts as may reasonably be required for the purpose of giving full effect to any SOW.

13.3         Any notice given to either Party under any SOW shall be by post or by email to the relevant person identified as a contact person for that Party in that SOW. Notices sent by registered first class post or recorded delivery shall be deemed to be served three (3) Working Days following the day of posting. Notices sent by email shall be deemed to be served 24 hours after sending if sent to the correct email address and no notice of delivery failure is received.

13.4         The Parties are independent contractors and nothing in this any SOW is intended to, or shall be deemed to, establish any partnership or joint venture between them (or any of their respective Affiliates), constitute any person as the agency of another, nor authorise the other Party to make or enter into any commitments for or on behalf of any other.

13.5         Other than in the course of a bona fide public recruitment exercise, neither Party shall, without the prior written consent of the other, at any time from the date of this Agreement to the expiry of twelve months after the termination and/or expiry of this Agreement, solicit or entice away from the other party or employ (or attempt to employ) any person who is engaged as an employee of the other Party involved in material aspects of the provision or receipt of the Services.

13.6         If any provision or part-provision of any SOW is or becomes invalid, illegal or unenforceable, it shall be deemed modified to the minimum extent necessary to make it valid, legal and enforceable.  If such modification is not possible, the relevant provision or part-provision shall be deemed deleted.  Any modification to or deletion of a provision or part-provision of any SOW under this Section 14.6 shall not affect the validity and enforceability of the rest of that SOW.

13.7         A person who is not a party to any SOW shall have no rights under the Contracts (Rights of Third Parties) Act 1999 or otherwise to enforce any provision of that SOW, save for any Kantar Affiliate or Client Affiliate that is a party to a SOW.

13.8         No variation of any SOW shall be effective unless it is in writing and signed by Kantar and Client (or their authorised representatives).

13.9         The rights and remedies provided for in this Agreement (and any SOW) are cumulative and shall be in addition to (not in lieu of) any other rights and remedies provided by law or in equity.

13.10       No failure or delay by a Party to exercise any right or remedy provided under this Agreement or any SOW, or by law shall constitute a waiver of that or any other right or remedy, nor shall it preclude or restrict the further exercise of that or any other right or remedy.  No single or partial exercise of such right or remedy shall preclude or restrict the further exercise of that or any other right or remedy.

13.11       Kantar may assign (in whole or in part):

(a)            its rights under any SOW to any Kantar Affiliate upon the provision of prior written notice to Client or any Client Affiliate; and/or

(b)            its receivables due from the Client.

13.12       Kantar may freely subcontract the provision of the Services and/or Deliverables (or any part thereof) and to material Subcontractors (of spend of greater than £25,000) upon the provision of notice to Client. 


Schedule 2

Syndicated Service Terms

1              INTERPRETATION

Unless expressly set out or the context dictates otherwise, any terms or references defined in the General Terms shall have the same meaning in this Schedule.

2              INVOICING AND PAYMENT

2.1           Unless specified to the contrary in the SOW, all Fees and Expenses for Syndicated Services shall be invoiced in quarterly instalments in advance, commencing on the relevant SOW Commencement Date / SOW Acceptance and quarterly at the beginning of each quarter thereafter. For one-off SOWs, the Fees will be invoiced in full on commissioning.

2.2           Fees in respect of any SOW and related invoices will be increased once a year by the value of the Retail Price Index (RPI) on each anniversary of the Commencement Date. For the avoidance of doubt, the value of the RPI shall never be applied to decrease the SOW Fees and related invoices payable from year to year.

3              Intellectual Property Rights

3.1           For Syndicated Services the IP Rights vest in the Company at all times. The Client will be entitled after payment of all fees due to Kantar to use the  Syndicated Services subject to the specific licence terms and shall not grant licences to any third party.

3.2           Kantar has and reserves and retains sole and exclusive ownership of all right, title and interest in and to the Syndicated Services, including all IP Rights arising from or relating to Syndicated Services.

3.3           Notwithstanding any other provision of this Agreement all copyright and all other IP Rights in:

(a)            any Materials created in the course of, or arising out of or in connection with, the provision of the Syndicated Services;

(b)            all Syndicated Services; and

(c)            all underlying data and/or databases,

shall remain the property of Kantar and/or its Affiliates (and/or its or their third party licensors) (or as it may direct). 

3.4           Client shall be entitled (on a non-exclusive basis) to use applicable Syndicated Services internally in connection with its own business, in line with the terms of this Agreement and the permitted licence as outlined within the applicable SOW and shall not be entitled to disclose or publish the content of any such reports or data to any third parties unless otherwise agreed in writing with Kantar.

3.5           Kantar asserts the right to be identified as the author of all Syndicated Services and Client shall acknowledge Kantar as the source of the information.

4              LICENCE

4.1           Subject to the provisions of the relevant SOW, Kantar hereby grants to Client a limited, personal, non-exclusive, non-transferable, non-sublicensable licence (the “Licence”) to use the Syndicated Services subject to the specific licence terms for Client’s internal business purposes.

4.2           Access to Syndicated Services or parts thereof may only be given or made available to employees of Client (or such authorised users otherwise set out in the relevant SOW).

4.3           Client acknowledges and agrees that, unless otherwise expressly stated in an applicable SOW, Client Affiliates shall not receive the benefit of, or be entitled to use, the Licence.

4.4           Client agrees to maintain adequate books and records relating to its compliance with the terms of this Agreement, including the distribution of Licences, during the term of this Agreement and for 3 years thereafter. Such books and records shall clearly and separately set forth, without limitation, as to each Licence granted hereunder, the entities, whether individuals or organisations, that received access to the Syndicated Services, and the computation of all fees and any other amounts due to Kantar. Such books and records shall be available at Client’s place of keeping for inspection, at Kantar’s expense, for the purpose of determining whether Client has complied with the terms of any SOW.

4.5           If any such audit conducted pursuant to Section 4.4 and 6.2, discloses an underpayment or improper use or distribution of any Licence, Kantar reserves the right, in its sole discretion, and in addition to any other remedies available to it under this Agreement, to:

(a)            invoice Client for the additional Licence(s) accessed or used;

(b)            terminate the applicable Licence(s); or

(c)            terminate the applicable SOW or this Agreement.

4.6           If any Syndicated Services are accessed via internet applications (“Apps”), Client will:

(a)            observe reasonable security procedures including relating to passwords;

(b)            use reasonable endeavours to assist Kantar in identifying and preventing any unauthorized use of Syndicated Services; and

(c)            have access to the Apps only during the Licence term set out in the SOW.

4.7           Both parties shall comply with any security specifications which may be issued by Kantar to Client from time to time relating to any Syndicated Services.

4.8           Kantar shall comply with its own information security policies and practices and shall not be required to comply with any policies or practices that conflict with its own established information security policies or practices.

5              TERMINATION

5.1           Subject to Section 11 of the General Terms; either party may terminate a SOW in whole or in part for convenience by giving the other party 6 (six) months’ prior written notice in respect of Syndicated Services provided no such termination may be effective earlier than the expiry of the Initial Term, if specified in the applicable Statement of Work.

5.2           Subject to Section 11.2 of the General Terms, where in Kantar’s opinion there are material changes to the Factors, Kantar may terminate any SOW entered pursuant to this Agreement in whole or in part or any or all licences by giving the Client not less than thirty (30) days’ prior written notice, which may be given at any time

5.3           Notwithstanding Section 13.1 of the General Terms, if any Service provided under this SOW is not renewed or terminated under this Section 5 or Section 11 of the General Terms, such Service will continue until terminated and rights and obligations relating to it shall not be superseded or extinguished by the parties entry into any subsequent SOW.

6              AUDIT

6.1           During the SOW Term, and no more than once per Year, Kantar may itself (or it may appoint an auditor) to review and verify Client’s compliance with the terms of any licence granted to it, and the conditions of use of any Syndicated Services provided to it, by Kantar.

6.2           Kantar shall give 10 Working Days’ notice of any audit and such audit shall be conducted only during normal business hours at the relevant Client location and in such a manner as to minimise disruption to Client’s business. Access granted for the audit shall be no more extensive than is reasonably necessary.