Specializing in Central America & the Caribbean we are experienced working with global and regional brands, supporting decision makers with fact-based inspiration.


Bolonia, del canal 2,
2 cuadras abajo,
30 vrs al sur,
What we do

We have been pioneers in understanding people, working with global and local brands, giving support to decisions makers, sharing our expertise in Business Vision & Strategy, Brand Strategy, Innovation, Brand Experience, Media Analysis and Tracking, and more. All this inspiration is based through three different angles of expertise:

  • Consumer panels: Understand real shoppers through the Worldpanel Division. Tap into our continuous information stream around purchase and usage behaviour. We have a panel of 3800 households, representing 76% of the urban household population in Central America.
  • Consumer insights: Kantar Mercaplan are the largest information, insights and consulting company in Central America & the Caribbean, providing both qualitative and quantitative solutions. We are the only Founding Member of ESOMAR Corporate in the area.
  • Media investment management: At Kantar IBOPE Media, leaders in the media research market in the area, provide studies like monitoring advertising and investment, TV audience measurement, studies of lifestyles, consumption of media and products.