Welcome to the sixth annual Kantar Creative Effectiveness Awards!
We know the winning ads in Kantar’s Creative Effectiveness Awards truly connect with consumers—because they’re judged by them.
Download our free booklet now and discover:
- Top 10 winners in the digital/social category
- Top 10 winners in the TV category
- Top 10 winners in the print/outdoor category
- Top 10 winners in the LINK AI tested category
- The trends that make these ads stand out, with insights from our LINK database to help you get the most out of your campaigns and connect with audiences in meaningful ways.
- Shortlisted ads across categories
An amazing display of creatively effective advertising is at your fingertips. Download the booklet now and learn how to engage with your audiences through connected creativity in the age of AI.
Our Experts

Jane Ostler
EVP Global Solutions Marketing and Thought Leadership

Polly Wyn Jones
Global Knowledge Director, Creative & Media

Vera Sidlova
Global Creative Thought Leadership Director

Ecem Erdem
Global Creative Thought Leadership Manager
Our panelists

Grant McKenzie
Creative Strategy Director, The Coca-Cola Company

Jan-Maarten Zandbergen
Global Strategic Insights Manager, Tiger and Desperados

Lance Kowlessar
Senior Global Campaign Manager, Deliveroo

Desperados
The beer with Latin Vibe - Supermarket
Multi market

Deliveroo
Now just got even better - Octoman
Multi market
Coca-Cola
Pick up a Coke, light up the dark
Norway and Sweden

Freya’s
Variety is Good
New Zealand
Click here to see the Top Ten Digital winners
Click here to see the Top Ten Print/Outdoor winners
Click here to see the Top Ten TV winners
Click here to see the Top Ten Print/Outdoor winners
Click here to see the Top Ten TV winners





