Recent Study - How Can Hardware Stores Sustain Brand Growth After COVID-19?
During COVID-19, many people took on DIY projects in their homes and gardens. This was evident from the sales figures of many large hardware stores. However, after this period, these companies saw a decline in sales. In the video below, Iris Houtepen (Head of Analytics) and Inna Ivanova-Genova (Analytics Business Consultant) discuss Inna's research on how these companies and brands can maintain their brand growth. It turns out that brands that can convince their consumers that they best meet their needs and offer a wide range of products are best positioned for sustained brand growth. In her conversation with Iris, Inna shares more about the key findings of her research and analysis and how she arrived at them. Want to learn more about this study? Watch the video below.
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Analytics Business Consultant
Source: Brand Structures Analysis based on Kantar BrandZ; DIY companies, excluding online brands; 2019-2022; multi country analysis