In 2021, Kantar Insights conducted a new study across 35 countries, in order to better understand consumers’ expectations and behaviours about sustainability. The Kantar Sustainability Foundational Study identified the main areas of tension between people’s behaviours, their priorities and their expectations for sustainable actions in 35 industries.
In 2022, Kantar Insights builds on these results in order to further deepen your understanding of three key industries:
- Food & Beverage
- Retail
- Finance
To be more specific, our Analytics department screened consumers’ requests on search engines related to the main expectations identified in the 2021 Kantar Sustainability Foundational Study. Our experts analyzed these questions on a 5-year period and on a global scale, with the exception of China.
This exclusive study allowed us to identify, for each theme:
- Granularity
- Trends (breaking point, acceleration...)
- New initiatives
- Differences between regions
This webinar presentation is a tremendous opportunity to deepen your understanding of these markets and adapt your brand and innovation strategies. Our Kantar Insights experts revealed the key elements of this study, completed with an analysis from our CSR experts in Europe.
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