Kantar has been named a Gold Consulting Partner in the Qualtrics Partner Network programme – one of only a handful of partners to do so globally.
The Qualtrics Partner Network is a select global community of partners with the deep expertise and technical credibility needed to help businesses improve customer journeys, boost employee engagement, and drive brand preference. Kantar data shows three-quarters of brand growth is driven by the experience people have with products and services, and brands that improve these experiences are 2.5 times more likely to grow, making experience management critical for business performance.
Kantar is one of a small number of Qualtrics Partners to earn Gold status globally, reflecting our proven track record of delivering complex, high-impact experience programs for some of the world’s leading brands. From solving business-critical challenges to embedding real-time decision-making at scale, Kantar’s teams consistently deliver measurable outcomes.
Amy Cashman, Kantar’s Global Managing Director of Brand, CX and Marketing, said: “We’ve had incredible success partnering with Qualtrics since 2018. The redesigned Partner Network takes that collaboration to the next level: with clearer alignment, stronger support, and a real focus on co-creating value, we’re excited about what this next chapter means for our teams and the clients we serve together. As demand for scalable, insight-led transformation grows, this partnership is a strategic accelerator for our clients and our business.
“Today’s leading companies prioritise exceptional customer and employee experience, and the Qualtrics Partner Network is critical to scaling the impact of these programs at thousands of organisations globally,” said Sean Holcombe, Chief Partner Officer, Qualtrics. “Our Partners continually demonstrate proven capabilities and knowledge that allow companies to make every connection count with the people they serve, and we congratulate Kantar on becoming a Gold Qualtrics Partner.”
The Qualtrics Partner Network programme is inclusive of all Qualtrics’ partners. It provides tools and resources to help partners like Kantar build, grow, and accelerate their XM practice and develop sustainable and profitable businesses. The programme offers frameworks and best practices to help partners develop and accelerate capabilities from market development to sales and services delivery and building innovative solutions on the Qualtrics Developer Platform (QDP).
As a Gold Consulting Partner of the Qualtrics Partner Network, we will benefit from advisory and enablement support including regular workshops, targeted training, and access to Qualtrics experts to continually build and deepen our capabilities.
For more information contact CX@kantar.com.