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Our research into 2020’s festive campaigns show there are various routes to an effective Christmas advert.
But the number of people who say they would be happy to get vaccinated has decreased since our previous research.
The analysis of search data around gift giving unwraps the nation’s mindset, ahead of an unusual Christmas.
Shoppers spent £11.7 billion on take-home groceries in the busiest month on record for British supermarkets.
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