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Kantar UK & Ireland
One of the top market research companies in the UK and Ireland, we have been pioneers in understanding people for more than 75 years. From consumer panel data to futures consultancy; from neuroscience to exit polls; from large scale quantitative studies to qualitative research, incorporating ethnography and semiotics, Kantar has the insights you need to succeed.
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Our strength lies in the unrivalled diversity of our people, methodologies, specialisms and points of view that seamlessly fuse to give us a unique and complete understanding of people, in the UK and Ireland and across the world.
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The future for the media industry contains many uncertainties. We shine a spotlight on the risks and opportunities, in what will be a critical year for most.
The Kantar BrandZ Most Valuable UK Brands 2021 ranking indicates that leading brands are recovering well following the pandemic.
Our 2021 Christmas ad research, evaluating 24 of this year’s festive adverts, provides inspiration for more effective advertising all year round.
Despite the rise in prices, UK grocery sales are staying strong compared with the pre-pandemic market, and spend remains 7% higher than in 2019.
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