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Kantar UK & Ireland

For over 75 years, we have been pioneers in understanding people. From consumer panel data to futures consultancy; from neuroscience to exit polls; from large scale quantitative studies to qualitative research, incorporating ethnography and semiotics, Kantar has the insights you need to succeed.
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Global scale, local relevance

Our strength lies in the unrivalled diversity of our people, methodologies, specialisms and points of view that seamlessly fuse to give us a unique and complete understanding of people, in the UK and Ireland and across the world.
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Inspiration
Video Streaming Trends
As the video streaming market gets ever more competitive, we explore who uses paid SVOD services.
UK-Beauty-BFP
Our Brand Footprint uncovers the disruptions at play in the UK health and beauty market.
Tower Bridge with car lights
Latest research shows record-level lows for confidence in the economy and a public increasingly less likely to use a contact-tracing app.
digital commerce in 2030
Defining future-fit commercial strategies means challenging some of our widely-held assumptions related to the evolving digital retail landscape.
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