Understand People‎‎‎‎‎
Inspire Growth

lasers
WEBINAR: The Future Viewing Experience
Join us on June 29th to determine how your organization can act on The Future Viewing Experience to stay ahead of the curve and unlock audiences to drive growth and value in 2022.
meno
Redefining the Menopause
Menopause isn’t a new issue but it is an increasingly important topic as brands, politicians, celebrities and influencers are driving the conversation to the top of the agenda.
BF 2022
Kantar Brand Footprint 2022
Out today! Brand Footprint 2022 – Britain, Ireland and Scotland
Kantar’s Brand Footprint ranking reveals how consumers are buying FMCG brands today, highlighting opportunities for brands to improve their position by getting more shoppers to choose them.
SVOD BANNER 2
Putting the demand back into Video on Demand

Making VoD services advertising that works

Christmas Ad Testing UK 2021
The 2021 stars of UK Christmas advertising
This year’s most effective festive ads revealed!
Media Trends & Predictions 2022
Media Trends & Predictions 2022
Get a clear view on some of the biggest trends in the media world, to help guide you through a period of recovery and innovation.
insights 2030 header
Insights 2030: The imperative of imagination
Discover the opportunity for Insights functions in the new normal of disruptions.
kantar brandz uk 2021 most valuable brands
Kantar BrandZ Top 75 Most Valuable UK Brands
Discover how the UK’s most valuable and boldest brands are engineering growth.
  • Expertise
    Explore the many areas where Kantar will help your organisation to succeed, through a deeper understanding of people.
    How we help you
  • Industries
    Receive dedicated solutions based on our deep industry knowledge.
    See what we do in your industry
  • Inspiration
    Read our latest articles, reports and insights from the UK and Ireland.
    See more Inspiration
UK

Kantar UK & Ireland

One of the top market research companies in the UK and Ireland, we have been pioneers in understanding people for more than 75 years. From consumer panel data to futures consultancy; from neuroscience to exit polls; from large scale quantitative studies to qualitative research, incorporating ethnography and semiotics, Kantar has the insights you need to succeed.
Find out more
world

Global scale, local relevance

Our strength lies in the unrivalled diversity of our people, methodologies, specialisms and points of view that seamlessly fuse to give us a unique and complete understanding of people, in the UK and Ireland and across the world.
See office locations
marketplace

Insights at the speed of business

Get fast answers to your most pressing business questions with Kantar Marketplace, an automated market research platform designed for brands and agencies that want to test, learn and move faster.
Explore Kantar Marketplace
Inspiration
media outlook 2022
2022 media outlook: A re-modelling of the commercial internet, and a rebalancing of spend
The future for the media industry contains many uncertainties. We shine a spotlight on the risks and opportunities, in what will be a critical year for most.
kantar brandz uk 2021 most valuable brands
UK brands soar in value but still trail global giants
The Kantar BrandZ Most Valuable UK Brands 2021 ranking indicates that leading brands are recovering well following the pandemic.
Radishford-Aldi-festive-ad
Aldi’s ‘A Christmas Carrot’ advert is the Star Performer this year
Our 2021 Christmas ad research, evaluating 24 of this year’s festive adverts, provides inspiration for more effective advertising all year round.
GMS
British plan for a treat-filled Christmas despite price rises
Despite the rise in prices, UK grocery sales are staying strong compared with the pre-pandemic market, and spend remains 7% higher than in 2019.
Get more Inspiration
Careers at Kantar
Would you like to uncover fascinating insights, within a global company that leads the way in human understanding? At Kantar you can join 28,000 colleagues who help do that, every day.
Join us