Perspectives
Kantar’s Blueprint for Brand Growth is built on an analysis of 6.5 billion consumer data points.
6.5bBlueprint for Brand Growth
The Blueprint for Brand Growth is a breakthrough in understanding how businesses build profitable, strong and sustainable brands.
Access insights from the largest global brand equity study: 4.3 million consumers, 21,000 brands across 54 markets.
4.3mKantar BrandZ
Kantar BrandZ brings you industry-leading brand valuation, combined with research from the world’s largest and most extensive brand equity study: 4.3 million consumers covering 21,000 brands across 525 categories in 54 markets.
Creative and Effective ads generate more than four times as much profit
5.5%Creative Effectiveness
You need to develop ads that capture attention, drive predisposition and deliver ROI across markets, media formats, and channels. Find out how we can help now.
Strong brands provide value for businesses and shareholders. Supercharge growth with the world's largest equity platform.
Explore the many areas where Kantar will help your organisation to succeed, through a deeper understanding of people.
At Kantar, we look to partner with suppliers who share our moral and ethical values, whilst working to achieve sustainable growth.
FEATURED CASE STUDIES
Accelerate consumer understanding with Kantar Marketplace, a market research platform that combines agile research products, powerful analytics and deep brand-building expertise.