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UK

Kantar UK & Ireland

For over 75 years, we have been pioneers in understanding people. From consumer panel data to futures consultancy; from neuroscience to exit polls; from large scale quantitative studies to qualitative research, incorporating ethnography and semiotics, Kantar has the insights you need to succeed.
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world

Global scale, local relevance

Our strength lies in the unrivalled diversity of our people, methodologies, specialisms and points of view that seamlessly fuse to give us a unique and complete understanding of people, in the UK and Ireland and across the world.
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Insights at the speed of business

Get fast answers to your most pressing business questions with Kantar Marketplace, an automated market research platform designed for brands and agencies that want to test, learn and move faster.
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Inspiration
great british brands uk
In partnership with The Marketing Society, we’re making it our mission to equip marketers with the tools to succeed and help brands in Britain achieve growth greatness again.
Online delivery driver
Many of us have been shopping online for more items, more often, throughout the pandemic out of necessity. But how much will this stick as lockdown eases?
Woman paying with card machine in UK shop
Six in ten Britons say their personal income is not affected by the pandemic, with other signs of rising household-level economic optimism.
quiet london
Watch our webinars to learn more about the impact of coronavirus on brands and businesses in the UK. What have we learned?
Careers at Kantar
Would you like to uncover fascinating insights, within a global company that leads the way in human understanding? At Kantar you can join 28,000 colleagues who help do that, every day.
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