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Great British Brands
Great British Brands
Kantar and The Marketing Society are on a mission to help British brands become a greater force for good, globally.
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5 steps to a smarter communications strategy

An analysis of news and media consumption trends in Western Europe.

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Creative Effectiveness Awards
Revealed: the most creative and effective advertising in 2020, judged by consumers. And the secrets behind their success.
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In Conversation with Category Managers

Watch our video series about best-in-class category management, and delivering the triple win for shoppers, retailers and brands.

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UK

Kantar UK & Ireland

For over 75 years, we have been pioneers in understanding people. From consumer panel data to futures consultancy; from neuroscience to exit polls; from large scale quantitative studies to qualitative research, incorporating ethnography and semiotics, Kantar has the insights you need to succeed.
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Global scale, local relevance

Our strength lies in the unrivalled diversity of our people, methodologies, specialisms and points of view that seamlessly fuse to give us a unique and complete understanding of people, in the UK and Ireland and across the world.
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Insights at the speed of business

Get fast answers to your most pressing business questions with Kantar Marketplace, an automated market research platform designed for brands and agencies that want to test, learn and move faster.
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Inspiration
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Putting the “great” back into Great British Brands
In partnership with The Marketing Society, we’re making it our mission to equip marketers with the tools to succeed and help brands in Britain achieve growth greatness again.
Online delivery driver
How will our online shopping habits fare as the UK opens up again?
Many of us have been shopping online for more items, more often, throughout the pandemic out of necessity. But how much will this stick as lockdown eases?
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More Britons say their personal income is not being impacted by COVID-19
Six in ten Britons say their personal income is not affected by the pandemic, with other signs of rising household-level economic optimism.
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Webinar series: How UK brands can survive the COVID-19 crisis
Watch our webinars to learn more about the impact of coronavirus on brands and businesses in the UK. What have we learned?
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