Exploring this topic through the lens of the three shopper cohorts we identified - struggling, managing and comfortable - provides early indicators of intentions and actions.

By understanding how the current and future financial circumstances of your shoppers are changing, and the mechanisms they’re using to mitigate the impact of the cost-of-living crisis on their household budgets, you can better plan for growth amongst the continued uncertainty in the year ahead.

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We can help you identify, who amongst your shopper base is most under pressure, the coping strategies and trade-offs they’re making and the ways in which you can better support your shoppers across the financial spectrum.

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