Revenue Growth Management Hub
A Gateway to Value Creation: Revenue Growth Management Hub
A comprehensive source of RGM thought leadership by Kantar XTEL. Scroll down to access dedicated Revenue Growth Management content available through this page: research studies, miniguides, customer stories and much more.
Therefore the need to have a holistic view and approach to Revenue Growth Management, from price increases to package innovation, is becoming top of the CPG agenda. Better equipping the organisation with scalable, repeatable and intelligent systems, capabilities and processes enables growth-orientated decisions to be taken, the ability to respond to changes faster and maintain competitive advantage.
European Webinar in partnership with EPP Pricing Platform
Last July, three expert speakers, Piet Surmont, Caroline Shoushanian and Mark Hamilton-Bowker shared the highlights from the findings during this webinar and answered questions from participants.
Below you can watch the first four minutes of the webinar recording, and then register to watch the full 40-minute webinar recording.
Americas Webinar in partnership with Promotion Optimization Institute
This year's Global RGM study revealed how the impact of raw materials cost inflation, forced North American CPG companies to be more nimble, adapting strategies quickly and frequently.
Listen to experts Allen Rector, Evert Verlinden and Alan Skiles as they share key study insights and recommendations: Sign up below.
In this case study presentation made at the POI event in Dallas in 2022, Alan Skiles from Kantar XTEL discussed RGM with Paul Ford from Perfetti Van Melle to share how the company has taken steps to protect their brands and set them along the path for profitable growth.
Head of RGM North America
Global Revenue Growth Director
Perfetti Van Melle
Our Global RGM Study 2022
RGM is the most advanced practice for creating value and winning with retailers and shoppers. CPG's who embrace the transformation journey to make RGM an everyday practice and mindset, will realise the full potential of the company's brands across markets, and create competitive advantage.
In this webinar, hosted with EPP Pricing Platform, CPG experts Kerem Cataner and Ed Bishop discuss the Global Revenue Management study findings. Watch the webinar and discover what FMCG's highlighted during the survey, how respondents indicated that a holistic approach to RGM can balance the impact of multiple levers on the P&L, from price increases to package innovation, from premiumisation to short-term trade promotions, indicating that revenue growth management capabilities have moved to the forefront of the FMCG agenda.
You can also download the full research report here.
Global RGM Study 2022 webinar in partnership with EPP Pricing Platform
Revenue Management in the Wake of Economic Recovery
During the COVID-19 pandemic, the FMCG sector had to cope with fluctuating supply and demand, unprecedented consumer and shopper behaviours, and a constantly shifting legislative landscape.
This global ‘perfect storm’ affected categories and suppliers differently, with some better positioned than others to weather the changes. Similarly, for retailers, there were winners and losers. Those that have been able to meet these challenges more dynamically than their competitors are better placed to grow in the future.
In addition, there was a widely held belief that a greater focus on revenue growth management (RGM) capabilities will be a key element for manufacturers and suppliers as they reassess and
adapt their practices, to drive the right combination of assortment, pricing, promotions, and trade terms to deliver future growth. This industry study confirmed FMCG organisations’ commitment to value and profitability growth.
Interested to understand in more depth how these challenges affected manufacturers and distributors, Kantar XTEL surveyed some of the largest companies in the CPG industry: gathering their perceptions on the effects of the pandemic, structural changes they had seen, and their opinions on how the sector may change in the future.
RGM Mini Guide Series
In this miniguide series, we will examine three key levers of revenue growth management: promotion, pricing, and assortment. Each miniguide will help you drive winning revenue management strategies that will deliver mutual growth with partners and better meet the evolving needs of shoppers and consumers.
Invest wisely and maximise ROI through valuable and actionable promotional strategies across brands, channels and customers.
Understand the power, risks, and opportunities of price, to generate value and profit growth for you and your customers.
Embedding Revenue Growth Management in the year after hyperinflation
After 12 months of 10% to 15% of average inflation rate for most countries across the globe, CPG's are looking to embed Revenue Growth Management across the business.