CX as a Value Driver

Event Details

Customer expectations are evolving fast — and organisations that deliver meaningful and different experiences are the ones unlocking growth. But proving the real business impact of CX remains a challenge for many teams.

Join Kantar and Qualtrics for a focused, insight-rich session where we explore how modern experience programmes connect directly to brand outcomes, commercial performance, and organisational strategy.

The event will offer a tactical roadmap to help you move beyond sentiment and link customer experience directly to commercial growth.

By attending this session you will:

• Learn how to eliminate "Survey Fatigue" by capturing the "unstructured" voice of the customer.
• Understand how to move beyond surveys by implementing an AI-driven "Listen, Understand, and Act" framework to secure long-term loyalty.
• Learn how brands can grow from differentiated customer experiences by introducing the right metrics and not just using NPS.
• Take a sneak peek at Kantar's new benchmarking solution that compares brands across the sector

Agenda

08:30 - 09:00 Breakfast & mingle
09:00 -10:00 CX Trends 2026: From Strategic Design to Solution Enablement
10:00 - 10:45 Experience disruption: How brands grow from customer experience
10.45 - 11:15 Kantar’s CX measurement framework
11:15 - 11:40 Discussion & wrap up
11:40 - 12.30 Lunch salad and a chance to talk to experts from Kantar & Qualtrics

Register now to secure your spot!